GTM Engineer

Role Definition

A Go-To-Market (GTM) Engineer is a hybrid technical and revenue-focused role that bridges Sales, Marketing, Growth, Revenue Operations, and Engineering. The role is responsible for designing, building, integrating, and automating the technical infrastructure that powers the buyer journey, from lead generation and data enrichment to AI-powered personalization, lead routing, pipeline management, and performance reporting. The GTM Engineer translates business requirements and growth strategies into scalable technical workflows that reduce manual work, improve data quality, accelerate sales execution, and drive repeatable revenue growth.

We are looking for a highly technical and business-minded GTM Engineer to join Fly Akeed’s Growth team in Riyadh. This role sits at the intersection of revenue strategy, data, automation, and systems architecture. You will be responsible for building and optimizing the technical engine behind Fly Akeed’s go‑to‑market operations, including CRM workflows, enrichment systems, outbound campaigns, AI‑driven personalization, lead scoring, reporting dashboards, and integrations across the sales and marketing tech stack.

The ideal candidate is comfortable working with both commercial teams and technical tools. You should be able to understand sales and marketing needs, convert them into automated workflows, and continuously improve the systems that help Fly Akeed scale its revenue engine across Saudi Arabia and the GCC.

• Design, build, integrate, and maintain Fly Akeed’s GTM tech stack across CRM, marketing automation, outbound, enrichment, analytics, and sales productivity tools.
• Ensure seamless data flow between systems such as Hub Spot, Clay, n8n, Make, Smartlead, Lemlist, analytics tools, and other revenue platforms.
• Translate business requirements from Sales, Marketing, Growth, and Rev Ops teams into scalable technical workflows.
• Identify system gaps, workflow inefficiencies, and manual processes that can be automated or improved.

• Build and deploy automated workflows for lead capture, enrichment, scoring, qualification, routing, follow‑up, and lifecycle management.
• Create automation logic to assign high‑priority leads or accounts to the right sales team members in a timely and accurate manner.
• Automate repetitive sales and marketing operations to improve team productivity and execution speed.
• Maintain documentation of GTM workflows, system logic, and automation rules.

• Build and manage prospecting systems using tools such as Clay, Linked In Sales Navigator, enrichment platforms, and outbound sequencing tools.
• Support outbound campaign execution, including list building, segmentation, personalization workflows, sequencing, and performance tracking.
• Improve account prioritization, lead qualification, and campaign targeting based on data and market signals.
• Collaborate with Sales and Marketing teams to improve lead quality and conversion rates.

• Design and implement AI‑powered workflows to support account research, lead qualification, personalized outreach, sales enablement, and next‑best‑action recommendations.
• Configure AI and LLM‑based tools to generate relevant company insights, prospect summaries, personalized messaging, and campaign support.
• Continuously test AI use cases that improve GTM efficiency, personalization, and sales productivity.

• Own CRM data hygiene, segmentation, deduplication, enrichment, validation rules, and lifecycle stage management.
• Ensure clean and reliable data across GTM systems to support accurate reporting and decision‑making.
• Manage lead source tracking, UTM tracking, form capture, field mapping, and campaign attribution.
• Support data governance and improve consistency across sales and marketing operations.

• Build dashboards and reports to track pipeline health, campaign performance, funnel conversion, lead quality, sales productivity, and revenue impact.
• Monitor GTM performance and identify opportunities to improve conversion…