Head of Digital Marketing

We are actively looking for a Head of Digital Marketing to join our Marketing team at eXtra,

• Lead eXtra’s digital media strategy, planning, execution, and optimization across all paid and owned channels.
• Manage end-to-end campaigns across Search, Social, Programmatic, Video, and Display platforms.
• Oversee media agencies to ensure flawless execution, quality control, and brand consistency.
• Drive continuous performance optimization through data analytics, audience insights, and creative testing.
• Monitor and improve key metrics such as ROAS, CPA, CTR, and conversion rates.
• Partner closely with Brand, CRM, and E‑commerce teams to deliver integrated marketing campaigns.
• Manage relationships with digital platforms and external partners to maximize ROI and efficiency.
• Stay ahead of emerging digital trends, technologies, and media opportunities.

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• 7–10 years of experience in digital media and performance marketing, ideally in retail or e-commerce.
• Proven track record managing large‑scale paid media campaigns and high‑traffic e‑commerce platforms.
• Experience with GA4, DV360, Meta Ads Manager, Tik Tok Ads, and Programmatic DSPs.
• Strong analytical mindset with data‑driven decision‑making skills.
• Excellent communication and presentation skills in Arabic and English.
• Strategic, innovative, and confident in engaging with senior leadership.