Himel Marcom Business Partner
Listed on 2026-01-01
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Marketing / Advertising / PR
Digital Marketing
We are seeking a proactive and culturally fluent Mar Com Business Partner to drive Himel’s marketing and communications activities across Saudi Arabia and any other assigned countries. The role supports channel expansion, store‑level branding, offline customer engagements, new‑market launch events, and oversees the Himel Experience Center in Saudi Arabia.
This position requires strong execution capabilities, cross‑functional collaboration, and a deep understanding of Middle Eastern business environments.
Key Responsibilities- Market & Channel Support
- Partner with sales and channel teams to execute localized Mar Com plans for Saudi Arabia and any other assigned countries.
- Support channel expansion, including distributor co‑marketing, onboarding communication, and sales enablement content.
- Develop localized marketing toolkits, POS materials, and partner communication assets.
- Strong attention to detail.
- Collaborative and agile mindset.
- Store Materials & Brand Presence
- Manage in‑store branding materials including displays, visual merchandising, signage, and product information assets.
- Ensure consistent application of Himel brand guidelines across all retail and channel environments.
- Offline Customer Events
- Plan and execute customer meetings, workshops, and technical sessions, ensuring strong brand experience and engagement.
- Handle event logistics, content preparation, vendor coordination, and post‑event analysis.
- New Market Launches & Campaigns
- Lead new market launch events, regional activations, and localized campaigns in Middle Eastern markets.
- Adapt global campaigns to suit local cultures, languages, and industry expectations.
- Himel Experience Center (Saudi Arabia)
- Manage daily operations, maintenance, and content updates of the Himel Experience Center.
- Ensure premium visitor experience through product demonstrations, digital content, and customer tours.
- Organize training sessions, executive visits, and tailored customer experiences.
- Cross‑Functional Collaboration
- Act as the liaison between regional markets and global marketing teams for insights, localisation needs, and campaign performance reviews.
- Provide regular updates on market trends, competitive intelligence, and customer insights.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3+ years of experience in B2B marketing, Mar Com, or channel marketing, preferably in electrical, industrial, or technology sectors.
- Excellent Arabic & English communication skills required.
- Experience across Middle Eastern markets, especially Saudi Arabia, is a strong advantage.
- Proven capability in event execution, channel marketing activities, and localized content creation.
- Strong project management skills with the ability to coordinate multiple stakeholders.
- Willingness to travel within the Middle East as required.
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