HORECA - Marketing Manager

Agency and Stakeholder Collaboration

• Manage relationships and collaborate with creative/media agencies and other third-party stakeholders involved in marketing initiatives.
• Work closely with external partners to coordinate marketing activities and ensure brand alignment.

• Conduct market research to understand industry trends, competitor activities, and customer preferences within the HORECA market.
• Develop and implement marketing strategies to effectively position the brand in the HORECA market.
• Identify market opportunities and provide strategic recommendations based on research findings.

• Plan and execute integrated marketing campaigns, promotions, and events targeting HORECA customers.
• Plan and coordinate HORECA-focused events, trade shows, and sponsor ships to promote brand visibility.
• Manage the end-to-end execution of marketing campaigns, ensuring timely delivery and effectiveness.

• Collaborate with creative teams to produce compelling print and digital marketing materials.
• Ensure consistent brand messaging and visual identity application across all marketing channels.
• Oversee the production of high-quality content, including copywriting, graphic design, and multimedia.

• Oversee digital marketing initiatives including social media, email marketing, and online advertising to engage HORECA audiences.
• Utilize SEO, SEM, and other digital marketing strategies to enhance online presence and drive traffic.

• Identify and establish partnerships with key HORECA players to enhance brand visibility and drive mutually beneficial initiatives.
• Negotiate and manage partnership agreements to maximize brand exposure and marketing opportunities.

• Analyse marketing metrics and KPIs to measure campaign effectiveness and inform future strategies.
• Prepare regular performance reports and insights for leadership, highlighting successes and areas for improvement.

• Develop and manage marketing budgets for HORECA initiatives, ensuring optimal resource allocation.
• Monitor expenses and ensure marketing activities are cost-effective and within budget.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5-7 years of experience in marketing roles, with at least 2-3 years in a managerial position, ideally within the HORECA industry.

• Proficiency in marketing software and tools, including CRM, analytics platforms, and digital marketing tools.
• Strong understanding of marketing principles, campaign management, and brand development.
• Experience with data analysis, market research, and performance metrics.

• Excellent leadership and team management skills.
• Strong analytical and problem-solving abilities.
• Creative thinking and the ability to generate innovative marketing ideas.
• Excellent communication and interpersonal skills.
• Strong organizational and project management skills.
• Ability to work collaboratively in a team environment.
• Attention to detail and commitment to quality.
• Ability to manage multiple projects and meet deadlines.