Marketing Manager (Arabic speaking fluency is required, Al

Marketing Manager (Arabic speaking fluency is required, Al Khobar, Saudi Arabia)

• Full-time

Trans Skills is an HRIS solutions business offering services from hiring to payroll processing and payments. Founded in 2008 and headquartered in Dubai, we offer a comprehensive suite of products and services to help businesses source, onboard, ensure compliant global employment and payroll, and facilitate salary and statutory payments in over 140 countries. Trans Skills is also a global EOR provider with specialty recruitment and staffing solutions across the Middle East and Africa.

We have a global network of 32 offices serving clients in more than 40 countries worldwide.

The Marketing Manager is responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth. This role focuses on positioning the brand effectively in the HORECA (Hotels, Restaurants, and Catering) market through comprehensive marketing strategies, campaigns, and partnerships. The Marketing Manager oversees content creation, digital marketing, and market research, ensuring alignment with business objectives and brand consistency.

• Manage relationships and collaborate with creative/media agencies and other third-party stakeholders involved in marketing initiatives.
• Work closely with external partners to coordinate marketing activities and ensure brand alignment.

• Conduct market research to understand industry trends, competitor activities, and customer preferences within the HORECA market.
• Develop and implement marketing strategies to effectively position the brand in the HORECA market.
• Identify market opportunities and provide strategic recommendations based on research findings.

• Plan and execute integrated marketing campaigns, promotions, and events targeting HORECA customers.
• Plan and coordinate HORECA-focused events, trade shows, and sponsor ships to promote brand visibility.
• Manage the end-to-end execution of marketing campaigns, ensuring timely delivery and effectiveness.

• Collaborate with creative teams to produce compelling print and digital marketing materials.
• Ensure consistent brand messaging and visual identity application across all marketing channels.
• Oversee the production of high-quality content, including copywriting, graphic design, and multimedia.

• Oversee digital marketing initiatives including social media, email marketing, and online advertising to engage HORECA audiences.
• Utilize SEO, SEM, and other digital marketing strategies to enhance online presence and drive traffic.

• Identify and establish partnerships with key HORECA players to enhance brand visibility and drive mutually beneficial initiatives.
• Negotiate and manage partnership agreements to maximize brand exposure and marketing opportunities.

• Analyze marketing metrics and KPIs to measure campaign effectiveness and inform future strategies.
• Prepare regular performance reports and insights for leadership, highlighting successes and areas for improvement.

• Develop and manage marketing budgets for HORECA initiatives, ensuring optimal resource allocation.
• Monitor expenses and ensure marketing activities are cost-effective and within budget.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5-7 years of experience in marketing roles, with at least 2-3 years in a managerial position, ideally within the HORECA industry.

• Proficiency in marketing software and tools, including CRM, analytics platforms, and digital marketing tools.
• Strong understanding of marketing principles, campaign management, and brand development.
• Experience with data analysis, market research, and performance metrics.

• Excellent leadership and team management skills.
• Strong analytical and problem-solving abilities.
• Creative thinking and the ability to generate innovative marketing ideas.
• Excellent communication and interpersonal skills.
• Strong organizational and project management skills.
• Ability to work collaboratively in a team environment.
• Attention to detail and commitment to quality.
• Ability to manage multiple projects and meet deadlines.

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