Digital Marketing Generalist

About SITN

SITN is a Saudi technology company focused on delivering digital solutions and enterprise software to support businesses in their digital transformation journey. Through its technology solutions and products, including ERP and specialized business systems, SITN helps organizations improve efficiency, streamline operations, and leverage technology for sustainable growth.

We are looking for an experienced and versatile Digital Marketing Generalist to join our team. The ideal candidate will be responsible for strengthening SITN's digital presence, supporting brand growth for SITN digital brands, generating qualified leads, and managing marketing activities across multiple digital channels.

This role requires a hands-on marketer with strong experience in Social Media Marketing, SEO, lead generation, digital advertising, content creation, and brand management.

• Develop and execute digital marketing strategies to support SITN's business and growth objectives.
• Manage SITN's presence across Meta (Facebook and Instagram), Linked In, Tik Tok, and Snapchat. Google ads.
• Plan, create, schedule, and manage engaging content and campaigns across digital platforms.
• Build and maintain a consistent monthly pipeline of qualified leads for the Sales team.
• Work closely with Sales to monitor lead quality, campaign performance, and conversion opportunities.
• Manage and support SEO activities, including keyword research, website optimization, content improvements, and organic traffic growth.
• Create professional marketing materials and digital content using relevant design tools.
• Ensure SITN and its products are presented consistently and professionally across all digital channels.
• Coordinate with external marketing vendors, agencies, designers, and media partners.
• Assist in media buying, including campaign planning, audience targeting, budget coordination, and performance monitoring.
• Support paid advertising campaigns and optimize them based on performance.
• Track marketing KPIs and prepare regular reports on leads, engagement, traffic, and campaign results.
• Stay up to date with digital marketing trends, platform updates, and new growth opportunities.

• Minimum 3 years of experience in Digital Marketing, Social Media Marketing, or a similar role.
• Proven experience in Social Media Marketing (SMM) and Search Engine Optimization (SEO).
• Hands-on experience with Meta Business Suite, Linked In, Tik Tok, and Snapchat marketing platforms.
• Proven ability to generate and maintain a healthy monthly lead pipeline for a Sales team.
• Experience supporting digital advertising and media buying.
• Proficiency in design tools such as Canva, Adobe Creative Suite, or similar tools.
• Strong understanding of brand positioning and the ability to present a brand in a professional and engaging manner.
• Experience working with and coordinating external marketing vendors and agencies.
• Good understanding of digital marketing analytics, campaign reporting, and performance optimization.
• Strong communication, presentation, and organizational skills.
• Ability to manage multiple campaigns and priorities independently.
• Excellent English and Arabic.

• Experience in B2B marketing and lead generation.
• Experience marketing technology, software, SaaS, ERP, or enterprise solutions.
• Experience working in the Saudi Arabian market.
• If you are a creative, results-driven digital marketer who can strengthen a technology brand, generate quality leads, and turn marketing activities into measurable business opportunities, we would like to hear from you.