Direct Marketing Lead
Job in
Khobar, Eastern Province, Saudi Arabia
Listed on 2026-10-09
Listing for:
eXtra (United Electronics Co.)
Full Time
position Listed on 2026-10-09
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Marketing Management, Marketing Strategy
Job Description & How to Apply Below
We are actively looking for a detail-oriented Direct Marketing Lead to join our Marketing Team.
Core Responsibilities:- Design, execute, and optimize multi-channel direct marketing campaigns (SMS, email newsletters, web/app push, and Whats App messaging).
- Develop and manage a campaign calendar aligned with business objectives, seasonal events, and promotions.
- Implement A/B testing and personalization strategies to maximize engagement and conversion.
- Ensure all communications are brand-compliant, relevant, and timely.
- Collaborate with IT and Data teams to maintain clean, accurate, and segmented customer databases.
- Use analytics tools and CRM platforms to extract insights, track performance, and identify opportunities.
- Measure campaign ROI and customer behavior metrics, translating them into actionable strategies.
- Grow the usable database through data capture initiatives and improved opt-in processes.
- Segment customers by behavior, demographics, and value to create tailored messaging.
- Implement lifecycle marketing strategies (acquisition, retention, reactivation, win-back).
- Introduce triggered and behavioral marketing programs to deliver timely, relevant communications.
- Work closely with Marketing Communications, E-commerce, and Trade teams to ensure consistent customer experience.
- Partner with Product, IT, and Data teams to improve CRM systems, workflows, and automation.
- Drive test-and-learn culture for new campaign formats and targeting methods.
Qualifications & Skills:
- Bachelor's Degree in Marketing, Business, or related field.
- 3-5 years of CRM and direct marketing experience, ideally in retail/e-commerce.
- Proven experience with SMS, email, Whats App messaging, and push notification platforms. (Previous experience in using Emarsys is preferred).
- Strong understanding of customer lifecycle marketing.
- Knowledge of data privacy regulations (PDPL).
- Bilingual in Arabic & English.
- Exceptional communication and presentation skills.
- Detail-oriented with strong organizational skills.
- Proactive, adaptable, and results driven.
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