Social Media Marketing Specialist

Target

Start Date:

January/February

Brand

• Partner with the Marketing Manager to implement broader Live Experience vision and marketing goals
• Craft ongoing competitive social analysis to understand experiential landscape and identify biggest areas of opportunities and unique selling points on social
• Partner with cross-functional channels like:
  Paid Social, Growth Marketing, Comms, and Brand Creative for creative development and distribution of content beyond organic social
• Support key milestones and work back with xf stakeholders in a timely manner for strategic alignment and creative input
• Perform ongoing reporting, analysis, and fan social listening, sharing recaps and recommended optimizations with broader teams as needed on an ongoing basis

Local Programming Support:

• Oversee local‑specific social creative and tone of voice to ensure accuracy and relevancy with respective markets
• Partner with Ops and Local Marketing Specialists to support on‑site always on programming, activations, and events
• Attend and cover community days, soft openings, always‑on programming, events, and tentpole activations
• Capture, edit, and produce visually compelling and narrative driven social content for quick‑turn social use
• Serve as on‑ground point of contact for local creators and VIPs
• Embed into local partnership, mall and community workflows to influence social opportunities and considerations during the planning phases

Requirements

• 5+ years of hands‑on social media experience, ideally in entertainment, events, theme parks or lifestyle brands.
• Strong visual sensibility and experience with photo/video capture and editing (using phone or camera).
• Ability to work quickly and efficiently in a fast‑paced, ever‑changing environment
• Excellent written communication skills and a knack for engaging online communities.

• Associate

• Contract

• Marketing

• Entertainment Providers