Marketing Director

Director of Marketing

King of Prussia, PA – Salary: $ - $

• Marketing Strategy:
  Create a comprehensive marketing strategy aligned with the company's goals and objectives. This includes identifying target markets, positioning the brand, and developing marketing campaigns to increase brand awareness and drive sales.
• Product Marketing:
  Collaborate with product development teams to understand the features, benefits, and unique selling points of orthopedic products. Develop compelling product messaging and positioning strategies to effectively communicate the value of these products to healthcare professionals, hospitals, and patients.
• Market Research:
  Conduct market research to gather insights on customer needs, market trends, and competitive landscape. Use this information to identify new market opportunities, develop pricing strategies, and refine product offerings.
• Digital Marketing:
  Oversee the digital marketing efforts, including website development and optimization, search engine optimization (SEO), content marketing, email marketing, social media marketing, and online advertising campaigns. Leverage digital channels to generate leads, engage with customers, and enhance brand visibility.
• Brand Management:
  Maintain a strong and consistent brand image for the company and its products. Develop brand guidelines, ensure brand compliance across all marketing materials, and manage brand messaging and positioning.
• Sales Support:
  Collaborate with the sales team to provide them with the necessary marketing materials, sales tools, and training programs. Support sales efforts by creating presentations, brochures, case studies, and other collateral that effectively communicate the value proposition of the orthopedic products.
• Trade Shows and Events:
  Plan and coordinate participation in industry trade shows, conferences, and events. Develop booth designs, promotional materials, and presentations to attract potential customers and generate leads.
• Marketing Analytics:
  Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives. Utilize analytics tools to track and analyze marketing data, such as website traffic, conversion rates, and ROI. Use these insights to optimize marketing strategies and tactics.
• Relationship Management:
  Cultivate relationships with key opinion leaders, healthcare professionals, and industry stakeholders. Collaborate with them on educational programs, research collaborations, and other initiatives to enhance the company's reputation and influence in the orthopedic field.
• Regulatory Compliance:
  Ensure all marketing activities comply with relevant regulatory guidelines, such as FDA regulations, HIPAA, and other industry-specific regulations.

• Significant experience in marketing, preferably in the healthcare or medical device industry, including roles in marketing management, product marketing, brand management, or related positions. Experience specifically in orthopedics or medical devices is highly desirable.
• Solid understanding of orthopedic products, procedures, and the healthcare industry.
• Strategic thinking and planning skills to develop and implement effective marketing strategies.
• Proven experience in managing and developing brands.
• Expertise in digital marketing including website development, SEO, content marketing, social media marketing, email marketing, online advertising, analytics tools, and familiarity with marketing automation software and CRM systems.
• Strong leadership and team management abilities in a director level position.
• Excellent written and verbal communication skills for creating persuasive marketing materials and delivering compelling presentations.
• Strong analytical skills for gathering and interpreting market data, tracking performance, and making data‑driven decisions.
• Knowledge of regulatory compliance in the healthcare industry (FDA regulations, HIPAA, etc.).

• Stand:
  Occasionally
• Walk:
  Occasionally
• Sit:
  Constantly
• Manually Manipulate:
  Occasionally
• Speak:
  Constantly
• Lift/Carry 10 lbs or less:
  Occasionally

The company is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
EOE
.

• Director

• Full-time

• Marketing, Product Management, and Project Management

• Medical Device, Marketing Services, and Medical Equipment Manufacturing