Director, Marketing

Director, Human Resources and Talent Acquisition

Position Title:

Director, Marketing

Department:
Marketing

Summary of Position:

The Director, Marketing will be the steward of key marketing work‑streams, including personal promotional tactics, message evolution, Payor/government marketing, Speaker development, sales training alignment, vendor management, etc. The Director, Marketing will work closely across commercial and non‑commercial functions to ensure alignment of core messaging that optimizes the value proposition for Paratek products, specifically, XHANCE.

Key responsibilities include:

• Primary owner of XHANCE brand activities
• Creation / evolution of branded campaigns and campaign materials for the US market including payor and government
• Development of clear and succinct approved messaging that resonates with the perceptions and attitudes of HCPs
• Selection and management of creative agencies to deliver on internally developed priorities
• Optimization of promotional touchpoints across all personal and non‑personal channels (including digital / omni‑channel considerations, next best interactions, etc.)
• Effective collaboration with medical, legal, and regulatory review committee to shepherd promotional materials aligned to brand positioning
• Partnership with operational, analytical, and IT functions to ensure alignment of content and optimization of HCP resources
• Setting of KPIs to determine effectiveness of campaigns
• Collaboration with Market Research to assess and validate positioning, value proposition, and opportunities for brand differentiation, as well as optimize analytical support for the brand
• Coordinated planning with Sales management, Operations, and Sales Training to ensure optimal execution within the sales organization
• Work effectively with and across Sales Teams to achieve execution of plan
• Partnership with Market Access and Trade to ensure branding alignment and coordination of materials across customers
• Compliant collaboration with Medical Affairs and Field Medical teams
• Coordination of annual Business Planning process across all indications
• Development of the annual brand budget process as well as ensuring cross‑functional alignment of annual priority setting and budgets
• Effective alignment to the established corporate and industry compliance guidelines
• Interactions with field management and representatives to gain market intelligence and gauge efficacy of materials
• Effective collaboration with Marketing leads on DTP (Direct to Patient) and NPP (Non personal promotion)

Candidate Requirements:

• Emulates Paratek’s Core Values:
  Purposeful, Passionate, Collaboration and Resourceful
• Bachelor's degree in science or business discipline; advanced degree preferred
• 15 or more years of pharmaceutical commercial experience, including relevant experience working on, or with, digital, social media, and non‑personal promotion
• Strong understanding of managed care environment
• Demonstrated cross‑functional knowledge base including but not limited to market research and analytics, market access, medical affairs, field sales, regulatory compliance, and clinical development principles
• Demonstrated ability to lead initiatives and manage coordination of cross‑functional projects in complex matrix environments
• Demonstrated success working in a cross‑functional and cross‑geographical team environment
• Demonstrated effectiveness working on multiple projects simultaneously
• Effective communication and high‑impact presentation skills

Additional Information:

• Technology skills:
  Microsoft Office, marketing automation software

• Director

• Full‑time

• Marketing

• Pharmaceutical Manufacturing

• Medical insurance
• Vision insurance
• 401(k)
• Tuition assistance

Philadelphia, PA $–$ 5 days ago