Global Senior Manager Marketing, Mid Market

Global Senior Manager Marketing, Mid Market (Finance)

Job Description:

MM Global Integrated Demand Program Lead

The Global Senior Marketing Manager, Mid-Market is responsible for designing, executing, and optimizing annual integrated demand programs for the mid-market that drive pipeline growth and align with organizational goals. You will own the end-to-end lifecycle of demand generation initiatives, from strategic planning through execution and performance delivery, ensuring programs are tailored to diverse regions, audiences, and product ecosystems. This role reports into the VP Global Integrated Demand Programs.

• Develop annual integrated demand programs incl. demand generation plans and demand strategy
  , identifying growth opportunities and setting clear KPIs aligned to shared organizational goals and attribution models
• Own pipeline generation and the end-to-end program lifecycle - from strategic planning through execution to results delivery for respective programs oriented to ecosystems / products
• Own the investment for the IDP
  , defining scope and investment levels (e.g., budget $, channel mix, country/language coverage) to guide campaign planning and resource allocation
• Ensure programs are
  tailored for different regions, audience, buying lifecycle
• Engage with Demand Management team along with Sales, Rev Ops, and Marketing Ops to address gaps in demand gen and demand extraction when pipeline targets are missed

• Ensure campaigns in demand programs are optimized for key segments, personas, and geographies.
• Maintain consistent messaging across all channels
  , for internal comms and external marketing
• Coordinate with digital media, social media, paid media, nurture emails and fields managers / partner marketing to provide comprehensive coverage throughout the buyer's journey
• Ensure program budget is optimally utilized &
  provide input to budget allocation decisions and trade-offs

• Act as the primary liaison with leadership for designated IDP
  , presenting demand generation priorities and gathering and acting on feedback on performance and improvement areas
• Maintain regular alignment with other IDP Program Leads to surface dependencies and optimize campaign investment allocation based on cross-IDP performance insights
• Interface with product, sales, and broader marketing teams to ensure demand programs align with future product launches and GTM/sales strategies
• Work with Partner Marketing team and Partner organisation to receive inputs for demand programs / campaigns to be executed with or through partners and tailor/create draft demand gen collateral (e.g., campaigns in a box)
• Conduct regular performance updates and interlock meetings to report on campaigns in IDP

• Use appropriate analytics to continuously monitor & refine demand programs for better outcomes
• Track & analyze performance data to enhance lead generation, scoring, and routing processes
• Identify underperforming campaigns and drive corrective actions by coordinating with funnel feeders to remediate breakdowns in lead generation, scoring, routing, or conversion performance
• Identify opportunities for automation, scalability, and process standardization to improve efficiency

• Ability to define demand program strategy that aligns with business goals and navigate trade-offs
• Proven track record of managing complex projects and ensuring timely delivery
• Strong stakeholder management skills; ability to build cooperative partnerships of trust
• Demonstrated track record of owning and achieving pipeline contribution goals, with clear accountability for marketing-sourced and influenced revenue

• Ability to define content needs and prioritize messaging themes, ensuring campaign kits include the right assets mapped to personas, buyer stages, and partner/field requirements
• SaaS-specific experience-knowing the unique pressures, buying cycles, and customer needs in the mid-market. engagement preferences and significant global B2B marketing experience in a technology solution context
• Mus…