Market Development Manager, Paper Coatings

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables.

As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit

This role will be an MDM on an innovation platform within Eastman’s CASE division. The person in this role will be responsible for the development and execution of strategies to activate brands and the value chain for coated paper articles and flexible packaging used in the food service and consumer packaged goods (CPG) industries.

• Earnings:
  Drive variable margin gains by closing new business initiatives.
• Growth:
  Measure growth by launch effectiveness, projected revenue from Gate 5 launches, and new business from market development and innovation.
• Talent Management:
  Provide marketing expertise and coaching to teams and manage personal career development.

• Contributes to the development of Addressable Market Maps and existing offers through segment cross‑functional teams
• Responsible for determining the best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executing the plan (either directly or indirectly) and monitoring its effectiveness
• Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed
• Establishes and tracks metrics to ensure post‑launch efforts are contributing to the segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed
• Enters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales
• Make recommendations on potential growth initiatives in the market based on market trends and insights, as well as customer discovery
• Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager
• Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
• Communicates offers that tie to initiatives; offers may be new, existing, or revised
• Draw conclusions from multiple sources to create insights that support growth projects
• Networks and becomes an industry expert in assigned markets
• Interfaces with leverage points through the value change to identify potential product and application opportunities

• Bachelor’s Degree required; MBA or advanced education in strategic marketing required
• 8+ years of experience in commercial, marketing, or product management roles.
• 5+ years working in marketing in the paper value chain, e.g., for a paper manufacturer or a converter / manufacturer of paper articles (Preferred).
• Strong business and marketing acumen.

Eastman will not accept applicants for this offered position who require visa sponsorship, including those whose status is F‑1 visa OPT who subsequently would require ongoing visa sponsorship.

The base salary range for this position is $104,000 to $143,000.

At Eastman, we are committed to transparency and integrity in our compensation practices. Eastman includes salary ranges in some job postings to provide clear compensation information and to be compliant with state laws that require disclosure. Not all postings display ranges due to factors like location, market…