Senior Manager – Performance Marketing; Google Ads

ALM Corp is a full-service digital marketing agency specializing in SEO, AI-driven content optimization, and performance marketing. We partner with American small and medium-sized businesses (SMBs) across a wide range of industries to build scalable, data-led campaigns that drive measurable growth. As we expand our paid media capabilities, we’re looking for a strategic leader with deep agency experience to own our Google Ads practice and mentor a high-performing team.

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We are hiring a Senior Manager – Performance Marketing (Google Ads) to lead and scale our Google Ads department. You will be directly responsible for a team of 15 performance marketers, overseeing campaign strategy, execution, and profitability across a diverse portfolio of American SMB client accounts spanning multiple industries. This is a player-coach role: you will guide the team’s professional growth while staying hands-on with high-stakes accounts and strategic initiatives.

The position is remote and you can be located anywhere globally. Prior agency experience is mandatory for this role.

Leadership & Team Management

• Lead, mentor, and develop a team of 15 Google Ads specialists, including account managers, strategists, and analysts.
• Set clear KPIs, conduct performance reviews, and foster a culture of accountability, experimentation, and continuous learning.
• Recruit, onboard, and retain top-tier paid search talent.

Strategy & Execution

• Own the Google Ads P&L for the department; ensure SMB client campaigns across various industries are profitable, scalable, and aligned with business goals.
• Develop and enforce best-practice frameworks for account structure, bidding strategies, audience segmentation, and creative testing tailored to SMB budgets and goals.
• Oversee Search, PMAX, Display, You Tube, and Remarketing campaigns across diverse B2B and B2C verticals for American SMBs.

Client & Commercial Growth

• Act as the senior escalation point for complex SMB client challenges and strategic reviews across different industries.
• Identify upsell and cross-sell opportunities (e.g., Analytics, CRO, SEO) in collaboration with other ALM Corp service lines.
• Partner with the leadership team to set pricing, packaging, and margin targets for SMB-focused Google Ads services.

Innovation & Process

• Stay ahead of Google Ads product updates, AI-driven automation (e.g., PMAX, Gen AI assets), and privacy-centric measurement shifts.
• Build and maintain scalable workflows, QA processes, and reporting dashboards that improve team efficiency and SMB client transparency.
• Champion a test-and-learn culture; allocate budget for R&D pilots and new beta features.

Required

• Mandatory prior agency experience — this role requires a proven background working within a digital marketing agency environment.
• 7+ years of hands-on experience managing Google Ads campaigns
• 3+ years in a people-management role, ideally leading a team of 10+ in an agency or high-growth in-house environment.
• Demonstrated experience managing American SMB accounts across multiple industries.
• Deep expertise in Google Ads Editor, Google Analytics 4, and Looker Studio (or equivalent BI tools).
• Proven track record of improving ROAS/CPA, scaling accounts, and retaining SMB client revenue.
• Strong grasp of attribution modeling, conversion tracking, and first-party data strategies.
• Excellent written and verbal communication skills; comfortable presenting to SMB business owners and stakeholders.

Preferred

• Google Ads certifications (Search, Display, Video, Measurement, and Shopping).
• Experience with feed management platforms, SQL, or Big Query for advanced reporting.
• Background in diverse SMB verticals including B2B lead generation, e-commerce, professional services, or local business campaigns.
• Familiarity with AI-assisted campaign management and LLM-optimized ad creative workflows.