Senior Web Analytics & Customer Journey Analytics; CJA Consultant

Latent View Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide a 360-degree view of the digital consumer, fuel machine learning capabilities, and support artificial intelligence initiatives., Latent View Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions, and turn unstructured data into valuable business assets.

Job Title:
Senior Web & Experience Analytics Consultant

Location: Toronto, Ontario, Canada (
remote )

Experience: 6–12 Years

Job Summary

We are looking for a Senior Web & Experience Analytics Consultant to support web analytics, customer journey analytics, and data-driven insights. The ideal candidate will have strong experience with Adobe Analytics, Customer Journey Analytics (CJA), web performance reporting, segmentation, and stakeholder engagement. Experience leveraging AI/LLM-powered analytics solutions is a plus.

Key Responsibilities

• Analyze website performance and provide actionable insights to stakeholders.
• Monitor trends, identify opportunities, and create data-driven recommendations.
• Support migration from Adobe Analytics to Customer Journey Analytics (CJA).
• Manage and maintain CJA configurations, derived fields, and data quality.
• Troubleshoot analytics issues and ensure accurate data collection and reporting.
• Lead segmentation governance and maintain analytics best practices.
• Develop reports, dashboards, and insight presentations for business teams.
• Utilize platforms such as Demandbase and Dun & Bradstreet (D&B) for B2B analytics and research.
• Explore and apply AI/LLM-powered analytics solutions to enhance reporting and insight generation.
• Collaborate with cross-functional teams to improve analytics capabilities and decision-making.

Required Skills

• 5–8 years of experience in Web Analytics or Digital Analytics.
• Strong experience with Adobe Analytics and Customer Journey Analytics (CJA).
• Experience with segmentation, reporting, and data governance.
• Ability to translate complex data into clear business insights.
• Strong analytical, problem-solving, and stakeholder management skills.
• Experience with Demandbase, Dun & Bradstreet (D&B), or similar data platforms is preferred.
• Exposure to AI/LLM-based analytics tools and use cases is a plus.

At Latent View Analytics, we value a diverse, inclusive workforce and provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, colour, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.