Head of Partnerships & Programs

Job Title:

Head of Partnerships & Programs Role Type:
Full Time, Permanent

Location:

Kingston Upon Thames

Start Date:

March / April The role in a nutshell

This role exists to build scalable, repeatable, commercial partner-led growth for Tru.

As Head of Partnerships & Programs, you will own Tru’s Partnerships, Affinity & Affiliates channel as a full commercial growth engine with clear revenue accountability, forecasting and performance ownership.

This is not a marketing role. It is a senior commercial leadership role, responsible for designing, scaling and optimising a partner-led distribution channel that sits alongside Direct and Trade as one of Tru’s core revenue pillars. You will define who Tru partners with, how those partnerships are structured, how they perform commercially, and how the channel scales over time.

Tru Travels exists to create experiences that go beyond the ordinary, for our travellers and for the people who build the brand behind the scenes. We’re a fast-moving, purpose-led company that believes work should be meaningful, collaborative, and challenging in the right ways. We care deeply about the experiences we create, the people we work with, and the impact we have on the world around us.

At Tru, you’ll find real ownership, room to grow, and the opportunity to be part of something that’s constantly evolving. We encourage curiosity, back people to take responsibility, and support each other to raise the bar without losing the sense of fun and connection that makes this place special. If you’re looking for a place where you can do work that matters, be part of a genuine community, and help build something that doesn’t settle for ordinary, you’ll feel right at home.

Success in this role means Partnerships becomes a predictable, scalable and material revenue channel for Tru.

You will have:

• A clear partner strategy and prioritisation framework
• A diversified portfolio of high-performing partners
• Accurate Sales Production forecasting and revenue visibility
• A team and operating model that can scale

You own the full commercial performance of the Partnerships, Affinity & Affiliates channels.

This includes:

• Overall revenue and growth targets for the channel
• SP forecasting and revenue planning
• Channel-level performance tracking and reporting
• Identifying growth opportunities and revenue gaps
• Ensuring Partnerships is treated as a core commercial pillar
• You are accountable for building a partner channel that performs.

You own the structure and performance of all partner programmes.

This includes:

• Designing and scaling affinity partnerships
• Owning creator-led growth initiatives
• Building and optimising affiliate programmes
• Ensuring partner programmes are commercially viable and scalable
• You turn partnerships into a system, not one-off launches.

You define who Tru partners with and why.

This includes:

• Setting the overall partner strategy
• Prioritising creators, brands, communities and platforms
• Deciding which partnerships are strategic vs tactical
• Aligning partner strategy to Tru’s long-term brand and growth goals
• You decide where Tru invests its partnership energy.

You own the commercial shape of partnerships.

This includes:

• Setting deal structures and revenue models
• Agreeing volume expectations and targets
• Ensuring partnerships are profitable and scalable
• Protecting Tru’s commercial interests
• You close and shape the deals that define the channel.

You own the channel pipeline and launch cadence.

This includes:

• Maintaining a clear partner pipeline
• Owning launch calendars and phasing
• Aligning launches with capacity and strategy
• Ensuring the right partners go live at the right time
• Providing visibility across the business on what’s launching and when
• You control the flow of partner activity.

You own partner-level performance and optimisation.

This includes:

• Running partner performance reviews
• Identifying underperforming or misaligned partners
• Doubling down on high-performing partnerships
• Managing churn and partner exits
• Building long-term, mutually valuable relationships
• You manage a commercial portfolio, not a list of…