Digital Marketing Specialist HC UKI

Job Title: Home Care Digital Marketing Specialist UK

Business Function: DMC

Location: Kingston

Reports to: Home Care Digital Marketing Manager

Scope: UKI

Terms &

Conditions:

Full time, UK-based, office minimum 2 days per week (3 days from May)

The DMC team integrates Digital Marketing, Media, Retail Media, dCommerce and Shopper Marketing, seeking to bring the best consumer experiences for our brands in Home Care. Our key mission is to be Unilever’s fully integrated growth‑driving digital acceleration engine that drives our brands to be unmissable through planning and delivery of world class Digital Marketing, Media and Commerce.

As a Digital Marketing Specialist, you will be responsible for coordinating and executing our digital marketing activities to craft unmissable digital brand experiences and drive growth. The focus for Home Care is social and influencers, so you can expect a large amount of your time spent in this exciting space. You will collaborate cross‑functionally with the DMC and brand teams to ensure seamlessly connected consumer journeys.

This role focuses on Persil and Surf, our two fabric cleaning brands.

• Accountable for digital marketing strategy execution across all campaigns for your brands, collaborating closely with media, dCommerce, shopper marketing and brand teams to ensure seamless connected consumer journeys across all digital touchpoints.
• Member of Europe Digital Marketing Community, sharing learnings and case studies.
• Identify opportunities to use AI, test & learn and then fail or scale.
• Collate SOWs from agencies, allocate budgets, and raise POs.

• 1st POC for influencer agency, input into briefs from an influencer best practice POV, input into influencer selection, lead UL side through the process
• Use Brainsuite (pre testing tool) for all paid assets to ensure we land brand recall and drive brand uplift.
• Approve content from an influencer best practice point of view.
• Deliver assets on time and in full to Mindshare – paid media agency.
• Submit best performing assets to Mindshare to ‘boost’ on a weekly basis.
• Coordinate meetings, influencer events, and product send outs.
• Measure and analyse the effectiveness of influencer campaigns and provide learnings.
• Ensure we are offering customers ‘exclusives’ with our influencer & social content to unlock value in store & online.
• Liaise with local and BG brand teams on social strategy for your brands.
• Ensure best practice social content delivery for the Ustudio agency team.
• Align asset & content briefs between the brand and Ustudio designer to ensure effective content creation.

• Data Strategy execution, adhering to objectives set for acquisition and leverage, following data governance and privacy requirements. Responsible for completing Campaign Wizards and ensuring brand teams have completed PRAs.
• Regular PRM email newsletter briefing, build, send and reporting.
• Manage couponing, competitions and sampling processes and tech partners, including best practices, redemption estimations, cost tracking, and measurement. Monitor the correct proceeding of the activity and ensure all campaign fulfilment requirements are managed on time and by the right business partners.
• Briefing global team to create landing pages/website amends where necessary.
• Analyse the digital performance of campaigns and always‑on activity for your brands on a weekly basis.
• Collate learnings and turn into actionable insights through Q  process.
• Submit BLS/SLS questions and manage pre‑testing processes.

• Ensure we are unlocking value in store and on customer social channels to drive ROI for the business.
• Ensure we are leveraging influencer relationships to drive commercial value.
• Guardian of customer exclusive limited editions.

• Experience in digital marketing, with a strong understanding of influencer strategies and social media management.
• Excellent relationship management skills, with the ability to collaborate effectively with agencies and cross‑functional…