European Assistant Brand Manager - Shooters

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family‑owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double‑digit growth every year! Sazerac Company produces and markets the most award‑winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye.

Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, Buzz Ballz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

The EU Assistant Brand Manager for Shot’s supports the execution of brand‑building plans across Europe, working closely with the European Brand Manager, Sales teams, Global Marketing, agencies, and trade partners. This role is ideal for a high‑potential marketer looking to accelerate their development by gaining hands‑on experience across brand planning, campaign execution, commercial alignment, and performance tracking within a fast‑paced, high‑growth spirits business.

The Assistant Brand Manager plays a critical role in bringing plans to life, ensuring programs are executed on time, on budget, and to brand standards, while developing the skills required to progress into a Brand Manager role.

• Support the execution of Annual Operating Plan (AOP) initiatives across priority European markets.
• Assist in the localization and rollout of paid, earned, and owned communication toolkits, including creative assets, media, PR, social, and BTL activations.
• Help manage campaign timelines, asset delivery, and execution tracking through the Campaign Management System (CMS).
• Ensure brand assets are correctly used and protected across all markets and activations.

• Work closely with Sales and Shopper Marketing teams to support trade initiatives.
• Assist in the development and delivery of trade marketing tools to support commercial execution.
• Support market requests, presentations, and brand materials required to land AOP priorities in market.

• Track monthly brand KPIs and support monthly reporting.
• Assist with pre‑and post‑analysis of campaigns and initiatives to evaluate effectiveness and ROI.
• Conduct consumer, shopper, and competitor research to identify insights, opportunities, and friction points along the path to purchase.
• Support the identification of gaps versus volume targets and assist in action planning to close them.

• Support the European Brand Manager in the development of Brand Plans and Annual Marketing Plans (AMP).
• Contribute to longer‑term (3–5 year) thinking by gathering insights, trends, and learning from markets.
• Assist with New Business Development (NBD) projects, including coordination with Global teams, R&D, Supply Chain, and agencies.

• Raise purchase orders, track invoices, and support budget management and accrual tracking.
• Maintain accurate documentation and ensure marketing spend is tracked against plan.

• Actively work on personal development objectives aligned to progression into a Brand Manager role.
• Engage with feedback, coaching, and development planning via our Development System.
• Develop strong workflow management, prioritization, and stakeholder communication skills.

• Relevant Business or Marketing experience
• Exposure to campaign execution, project management, or trade marketing.
• Familiarity with budget tracking or marketing finance processes.
• Strong organizational skills with the ability to manage multiple tasks and priorities.
• Proactive, self‑starting mindset with a desire to learn and grow.
• Solid analytical and administrative capability.
• Strong computer literacy and confidence using systems and tools.
• Excellent communication and collaboration skills.
• Willingness to travel occasionally across the UK and Europe.

• Experience in FMCG or Alcohol Beverage industry.
• Early exposure to regulated or compliance‑led categories.