Social Media Executive

Location: Chessington

Creative Lead

* 28 days annual leave (including bank holidays)

* Upto £30,000 + Bonus

* Workplace pension scheme

* Gym membership

* Based in Chessington

Role Overview

This role drives creative direction across a portfolio of high-performing creators.

This is a hands-on role focused on generating and shaping content ideas that drive attention, engagement, and conversion across Tik Tok, Instagram, and You Tube.

Key Responsibilities

* Own the content ideas pipeline for top-tier creators, producing a consistent flow of high-performing concepts

* Develop hooks, angles, and narratives tailored to each creator’s brand, audience, and platform

* Ensure creators always have a clear and evolving content direction based on trends and performance data

* Lead, manage, and develop a small creative team (3 assistants)

* Work closely with editors to translate ideas into polished, platform-optimised content

* Collaborate with camera and production teams to improve shot composition, pacing, and visual storytelling

* Provide clear briefs and direction to ensure alignment between creative vision and execution

* Oversee the scripting pipeline, ensuring hooks and narratives remain fresh and conversion-focused

* Continuously refine scripting frameworks and test new formats to improve performance

* Research trends, cultural moments, and platform shifts across Tik Tok, Instagram, and You Tube

* Adapt emerging trends into scalable content frameworks for creators

* Maintain a library of high-performing formats, hooks, and structures

* Stay ahead of algorithm and platform changes, feeding insights into creative strategy

Person Specification

Skills & Experience

* Great understanding of Tik Tok, Instagram, and You Tube content dynamics

* Proven ability to generate high volumes of original, platform-native content ideas

* Experience leading or mentoring a small team

* Comfortable using AI tools for ideation, scripting, or research

* Strong communication skills and confidence working across creative and operational teams

Personal Attributes

* Naturally creative with strong intuition for viral content

* Proactive and self-motivated, able to take initiative without direction

* Calm and effective in fast-paced, feedback-driven environments

* Strong attention to detail with high creative standards

* Collaborative and open to feedback and iteration

* Adaptable, resilient, and comfortable with shifting priorities

Refer a friend and earn £100! If you have a friend who is also searching for a new opportunity in the local area, recommend Optima and if we place them (providing they complete their 3-month probation period), you will receive a £100 retail voucher of your choice!

Please note that if you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.

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Optima Recruitment Limited are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer