Brand Activator

Location

LKS:
Kingston, L. Knife, 35 Elder Avenue, Kingston, MA 02364, USA

Objective

The Activation Specialist is responsible for conducting promotional events at both on‑premise accounts – bars, restaurants, nightclubs, and venues – as well as off‑premise accounts – package stores. This role focuses on representing a brand or brand family at existing L. Knife & Son accounts and promoting the brand to members of the public while delivering excellent customer service. The position requires a competitive, organized, and professional approach to managing events, maintaining brand integrity, and ensuring customer satisfaction.

Openness to interact with customers and patrons is essential. Additional administrative duties include event planning, record keeping, and communication with the sales team and supplier partners.

Essential Duties and Responsibilities

• Execute 1‑2 hour activations in each assigned account.
• Be knowledgeable of the products being promoted and which options the account sells.
• Arrive before the activation begins, introduce yourself to account management, and determine your location.
• Bring promotion tools into the account (giveaways, games, engraver, etc.).
• Interact with patrons in a friendly manner, encouraging them to purchase the promoted brand and participate in planned activities.
• Execute tastings for visiting patrons of the assigned store, providing .5oz samples for them to taste.
• Set up sampling products in a professional manner and ensure product is readily available for purchase.

Administrative Duties

• Communicate with sales management to determine activation specifics.
• Maintain a record of promotional activations with photographic documentation.
• Provide a recap of the week’s promotional activities to sales management.

Collections & Compliance

• Adhere to all federal, state, and local laws and regulations regarding the sales, marketing, and sampling of alcoholic beverages.

Qualifications & Requirements

• Ability to work nights and weekends as standard practice.
• Personable and outgoing demeanor.
• Excellent communication, negotiation, and relationship‑building skills.
• Self‑motivated, organized, and results‑oriented.
• Valid driver’s license with reliable transportation.
• Proficiency with Microsoft Office; CRM experience is a plus.

Core Competencies

• Customer Focus
  :
  Builds lasting relationships and provides exceptional service.
• Communication
  :
  Engages effectively with both internal teams and external partners.
• Team Collaboration
  :
  Works cooperatively across departments to ensure account satisfaction.
• Organization
  :
  Manages multiple accounts and priorities efficiently.
• Brand Stewardship
  :
  Represents company and brands with professionalism and enthusiasm.

Physical Demands & Work Environment

• Ability to lift, move, and carry cases.
• Frequent standing, walking, and repetitive hand and arm movements while handling product and point‑of‑sale materials.
• Regularly travels within the assigned territory to visit accounts, attend events, and transport product samples or marketing materials. This may involve operating a personal vehicle or other modes of transportation depending on location.

Compensation Range

Base pay: $27.00 – $30.00 per hour. Final compensation is based on experience, credentials, and geographic location. Pay ranges are reviewed annually based on market data and internal equity.

Additional Compensation & Benefits

• Annual Merit Increases:
  Eligible for consideration based on performance and company guidelines.
• Comprehensive benefits package available after 90 days of employment.

EEO Statement

Sheehan Family Companies is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, gender, sexual orientation, religion, age, disability status, or veteran status.

Reasonable Accommodation Statement

Sheehan Family Companies is committed to providing equal employment opportunities to all individuals. If you require a reasonable accommodation to apply for a position or to participate in the interview process, please contact HR. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

At‑Will Employment Disclaimer

This job description is not intended as a written or implied contract and may be revised by the company at any time. No verbal contract by the supervisor or other company representative is binding, and employment is at the will of the company.

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