Outbound Sales and Marketing Executive

Location: Scotland

Outbound Sales and Marketing Executive Location :
Reading RG1 Job Type :
Full-Time or Part-Time Salary : £25,000 - £28,000 (dependent on experience) Overview We are looking for a proactive and creative Outbound Sales & Marketing Executive to support lead generation, sales engagement, and marketing initiatives. This hybrid role combines outbound prospecting, content creation, and partnership development to drive new business opportunities and support the wider sales team.

Key Responsibilities 1. Outbound Lead Generation (Sales) Execute high-volume outbound email campaigns (approx. 80-100 targeted emails per day) Prospect and engage both existing and new customers (Predominantly existing) Identify and qualify opportunities, generating a minimum of 12 qualified leads per month Maintain accurate records of outreach and engagement activity
2. Sales Enablement (Marketing Support) Write high-quality, engaging email content for both prospecting and existing accounts Create marketing assets including case studies, visuals, and supporting content Support the sales team with tailored messaging and campaign materials Continuously refine messaging based on performance and feedback
3. Marketing & Partnerships Set up, manage, and grow social media presence for 21st Century AV and Meeting store Plan and execute content strategies to increase engagement and brand visibility Collaborate with vendor partners on joint campaigns and lead generation initiatives Represent the company at vendor events and industry activities Key Skills & Experience Strong written communication and email copywriting skills

Experience with outbound sales, lead generation, or email marketing Basic design/content creation skills (e.g. Canva or similar tools) Understanding of social media platforms and content strategy Highly organised with the ability to manage multiple priorities Proactive, self-motivated, and results-driven Success Metrics (KPIs) Volume and quality of outbound email activity Number of qualified leads generated (target: 12 per month) Growth and engagement across social media channels Contribution to pipeline and revenue generation Additional Information This is a varied, hands-on role suited to someone comfortable working across both sales and marketing functions in a fast-paced environment.

The role may evolve as the business grows. Benefits include 22 days A/L a year Medicash scheme Life Assurance Trust Bright Exchange