Senior Digital Analyst

About the role

Join our dynamic Ecommerce team at Matalan as an Ecommerce Data Analyst! In this role, you'll play a pivotal part in driving our online success by leveraging your technical expertise in data collection, tracking and analysis.

You will transform complex web data into clear, compelling stories with actionable recommendations that directly influence business decisions.

A vital role within the Analytics and Ecommerce teams, you will deliver critical web data insights to the Ecommerce team. This involves transforming business questions into analytical problems, analysing intricate datasets, and presenting concise, persuasive, and actionable insights that drive informed decisions and optimise online performance.

You will also play a key role in advancing the teams general analytical understanding, tools and processes supporting the Analytics Manager.

• Delivery of actionable insight: utilise a variety of analytical techniques to deliver valuable actionable insight that address diverse business challenges
• Stakeholder Relationship Management: comfortable building strong relationships with key stakeholders to understand their analytical needs, identify challenges, opportunities and contribute to their strategic roadmaps
• Commercial Impact Analysis: able to evaluate the commercial viability of insights, quantify the impact of data‑driven decisions and prioritise future work that maximise value delivery.
• Analytical Tool and Process Development: develop and implement tools, reports, and processes that enhance the analytical capabilities of the team and wider business, with a focus on data democratisation and self‑serve analytics for the key teams.
• Insight Democratisation: create and maintain automated BI that promote data awareness and enhance the business knowledge of our online performance and customer behaviours.
• Proactively Driving developments: identifying further business needs by fostering relationships throughout the business and proposing analytical solutions that drive our business forward.
• AI generated business performance commentary: develop and maintain automated AI generated commentary on business performance
• Active member of the Analytics team: sharing insight, analytical process and underlying data changes in the ecom area with the wider analytics and data science team as part of our regular knowledge sharing.