Senior Analyst, Marketing Operations

About the role

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Analyst, Marketing Operations.

This role sits primarily within the Marketing Operations team and is responsible for the delivery of targeted customer communications across email, SMS and other owned channels. The successful candidate will lead audience selection, segmentation, campaign execution and quality assurance to ensure campaigns are delivered accurately, on time and in line with business objectives.

Working closely with stakeholders across Marketing, Digital, Commercial and Customer Insight teams, the role requires strong communication and relationship-building skills to gather requirements, provide expert guidance on campaign targeting and execution, and ensure activity is aligned with business priorities.

A key part of the role is understanding data compliance requirements and ensuring all activity adheres to these standards. In addition, the role will support the Customer Insight team through digital and behavioural insight, campaign performance analysis and ad hoc reporting where required.

What you will be doing:

• Support the end-to-end delivery of marketing campaigns across email, SMS and push notifications in line with the Club's campaign schedule.
• Interpret campaign briefs and execute audience targeting requirements through customer segmentation and data selection.
• Build, test, QA and deploy campaigns, ensuring accuracy, compliance and best practice across all customer communications.
• Create and maintain audience segments for email, SMS, CRM and social media activation.
• Support the optimisation and development of automated, triggered and lifecycle marketing programmes.
• Act as a key point of contact for stakeholders across the business, translating marketing objectives into effective customer targeting and campaign delivery plans.
• Build strong relationships with Marketing, Commercial, Digital and Customer Insight teams to understand requirements, manage expectations and provide campaign delivery expertise.
• Facilitate campaign planning discussions and provide recommendations on segmentation strategy, channel selection and customer contact strategy.
• Clearly communicate campaign outcomes, optimisation opportunities and operational considerations to both technical and non-technical audiences.
• Maintain accurate campaign documentation, processes and operational records to ensure consistency and business continuity.
• Support compliance with GDPR, regulatory and information security requirements, investigating data issues and maintaining appropriate system administration controls.
• Produce campaign performance reports and provide data to support marketing measurement and optimisation.
• Analyse customer, digital and behavioural data to provide actionable insights and recommendations where required.
• Create insight reports and dashboards that support the Customer Insight team and wider business stakeholders.
• Manage ad hoc requests for customer and marketing insights and attend cross-functional meetings to understand business requirements.

What we are looking for:

The ideal candidate will have strong experience in CRM, marketing operations and data-driven campaign delivery, particularly within email and SMS marketing. You will be highly organised, detail-focused and comfortable managing multiple concurrent campaigns while ensuring excellent levels of accuracy and compliance.

You will be an excellent communicator who enjoys working collaboratively with a wide range of stakeholders. Able to translate business requirements into actionable campaign plans, you will confidently manage relationships, challenge constructively where required and communicate complex data or technical concepts in a clear and…