Brand Strategist

Reports to: Head of Creative & Strategy

Our agency partner is an award-winning independent creative agency with over 15 years of experience delivering standout work for leading brands across sport, fashion and FMCG
.

They're looking for an experienced Brand Strategist to help shape the thinking, positioning and direction behind some exciting consumer brands.

This is a brilliant opportunity for someone who loves understanding brands, uncovering consumer insights and developing strategies that make brands more distinctive, relevant and commercially successful
.

You'll work closely with clients to understand their business challenges, identify opportunities for growth and develop compelling brand strategies that inform everything from brand positioning and messaging to creative campaigns and content
.

Working alongside Creative, Production and Client Services teams, you'll turn research, audience insight and cultural understanding into clear, actionable brand strategies that inspire brilliant creative work
.

IMPORTANT: This is a fast-paced, entrepreneurial agency where you'll be working across multiple brands and projects. You'll need to be comfortable moving quickly, challenging thinking and getting stuck in.

• Develop compelling brand strategies, positioning and propositions that help clients stand out in competitive markets.
• Define brand purpose, values, personality, tone of voice and key messaging.
• Identify opportunities to strengthen brand relevance, differentiation and consumer connection.
• Develop clear strategic frameworks and brand narratives that guide creative development.
• Help brands build distinctive identities and consistent experiences across multiple channels.
• Use consumer research, audience insight, cultural trends and competitor analysis to inform brand strategy.
• Understand what motivates audiences and influences their relationships with brands.
• Identify emerging consumer behaviours, market opportunities and cultural shifts.
• Turn complex research and data into clear, compelling insights and strategic recommendations
  .
• Challenge assumptions and uncover fresh perspectives that lead to stronger brand thinking.
• Lead brand discovery sessions, positioning workshops and strategic planning discussions.
• Work closely with senior client stakeholders to understand commercial objectives and brand challenges.
• Present strategic recommendations confidently, bringing clients on the journey.
• Build trusted client relationships through strong strategic thinking and constructive challenge.
• Translate business challenges into practical, commercially relevant brand solutions.
• Work closely with Creative, Production and Client Services teams to bring brand strategies to life.
• Develop inspiring creative briefs rooted in clear brand positioning and consumer insight.
• Ensure creative campaigns, content and communications remain aligned with the wider brand strategy.
• Help connect long-term brand building with short-term campaign objectives
  .
• Review creative work to ensure it delivers against the agreed brand strategy.
• Support new business pitches with compelling brand thinking, insights and strategic narratives.
• Identify opportunities to develop existing client relationships through additional strategic services.
• Help shape and strengthen the agency's brand strategy offering.
• Contribute fresh thinking, emerging trends and new approaches to brand development.

• 5+ years' experience within a creative, brand, advertising or integrated agency.
• Proven experience developing brand strategies, positioning, propositions and messaging frameworks
  .
• Strong understanding of brand development, consumer behaviour and cultural trends
  .
• E…