Sales Director

Posted Thursday, January 29, 2026 at 11:00 PM

The Next Level of Fire & Life Safety Leadership

With more than two centuries of combined history, brands like Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech have been leading the way in protecting people and property around the world. Now, we’re taking that leadership to the next level. Kidde Global Solutions brings together the most trusted and iconic brands in safety, building upon our shared experience and expertise to address the needs and challenges of more customers in more places.

With an unmatched portfolio of solutions and services, and a commitment to constant innovation we’re elevating the standards for an entire industry – and establishing the next level of fire and life safety leadership.

At Kidde Global Solutions, you’re joining a global technology leader in fire and life safety solutions and our employees are the heart of it all. With industry-defining brands in life safety and security, you’ll be part of a legacy of leadership working with cutting-edge technologies that protect lives and property worldwide. As a leading fire safety brand, our mission is to provide solutions that protect people and property from the effects of fire and related hazards.

We’re committed to expanding our impact and providing dynamic opportunities for growth within our team. You’ll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way.

Country: United Kingdom

Travel: 20% of the time

Location: UK / dependent on applicant

Contract Type: Full-time

Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. We provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.

We are seeking a Sales Director who will drive growth in Kidde’s residential fire portfolio across the UK and Ireland. This role focuses on leading our sales team, identifying new business opportunities, building strategic relationships with key stakeholders (consultants, contractors, end users, distributors and channel partners), and expanding Kidde’s market presence in core and emerging sectors.

As the Sales Director UK&I, you'll be responsible for:

• Own and deliver financial and sales growth targets across the UK & Ireland region.
• Develop and execute a regional sales strategy to grow revenue, market share and long-term profitability.
• Identify marketplace opportunities and anticipate trends to ensure competitive speed-to-market.
• Lead accurate forecasting and pipeline reporting to provide visibility of performance and future outlook.
• Monitor regional competitive landscape and market data to inform strategic decisions and product needs.

• Increase market demand by strengthening partnerships with distributors, retailers and channel partners.
• Build brand awareness for Kidde’s residential fire safety product portfolio in the region.
• Manage customer interface across proposal development, commercial negotiations and ongoing support.
• Select, develop and manage appropriate sales channels and market segment strategies.
• Build, motivate and lead a high-performing, customer-focused sales team.
• Set clear expectations, goals and performance standards; coach and upskill team members to achieve them.
• Take ownership of future capability development through skills assessment and succession planning.
• Foster a collaborative, adaptive and improvement-oriented sales culture that drives engagement and satisfaction.

• Ensure compliance with company policies, processes and reporting standards.
• Maintain and leverage deep knowledge of products, solutions and customer requirements.
• Use KPIs and metrics to track team performance, course-correct and drive continuous improvement.
• Provide regular reporting on pipeline, forecasts and regional performance.