Digital Content Specialist

Job Summary

The Digital Content Specialist serves as an integral member of the City’s Communications Program, helping tell the story of the City through creative and engaging digital content. This position develops concepts, drafts messaging, and produces multimedia materials, such as webpages, social media posts, videos, graphics, and written stories, that connect community members to City services, programs, and policies. The Digital Content Specialist collaborates with staff across the organization to plan story campaigns and community updates and ensures that digital content is accurate, accessible, and aligned with the City’s brand and communications goals.

Distinguishing Characteristics:The Digital Content Specialist differs from other communications and information technology positions in that it focuses on the creative development and production of digital storytelling materials rather than on system administration or platform management. This position combines visual design, multimedia production, and narrative writing skills to translate complex City initiatives into engaging, accessible content for online audiences. The role emphasizes creativity, cross-department collaboration, and alignment with the City’s communications goals and brand standards.

Essential Functions:Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This is not a comprehensive listing of all functions and duties performed by incumbents of this class; employees may be assigned duties which are not listed below; reasonable accommodations will be made as required. The job description does not constitute an employment agreement and is subject to change at any time by the employer.

Essential duties and responsibilities may include, but are not limited to, the following:

• Develops and produces creative digital content—including stories, photos, videos, and graphics—that highlight City programs, services, and policies.
• Collaborates with Communications staff and other departments to identify story opportunities and develop content plans for key projects and campaigns.
• Drafts clear, engaging, and accessible written content for web pages, blogs, and social media posts.
• Designs and edits digital graphics, infographics, and short videos to support storytelling and outreach efforts.
• Supports the maintenance and continual improvement of the City’s website and intranet by updating content, improving accessibility, and ensuring consistent tone and style.
• Ensures digital content aligns with the City’s brand, accessibility standards, and communications goals.
• Uses analytics and audience insights to evaluate the effectiveness of digital content and recommend improvements.
• Provides photography and videography support for City events and initiatives.
• Collaborates with subject matter experts to transform technical or policy information into relatable, community-focused stories.
• Stays current on emerging digital communications tools, trends, and best practices.
• Promotes diversity, equity, inclusion, and belonging in the workplace, contributing to an environment of respectful living and working in a multicultural society.
• Fosters a positive and supportive work environment.

Peripheral Duties:

• Performs functions as assigned in the City’s Emergency Response Plan during emergencies or community incidents.
• Assists with logistics for special events, photo and video shoots, and other public outreach activities as needed.
• Provides creative input or production support for City presentations, publications, or exhibits.
• Provides backup coverage for other Communications Program staff during absences or peak workload periods.
• Performs other duties as assigned.

Why Work for Kirkland?

Ranked as one of the most livable cities in America, Kirkland is an attractive and inviting place to live, work, and visit. We have big city vision while maintaining a small-town, community feel. If you are a candidate with the desire to join an organization looking to innovate into the future, the City of Kirkland is the place for you!
If you ask our employees why they love where they…