Senior Lead Game Product Manager

Overview

Electronic Arts creates next‑level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story, part of a community that connects across the globe, and a place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Pop Cap is seeking an experienced Senior Lead Game Product Manager to join our team. The role focuses on acquisition, engagement, and monetization strategies for Plants vs. Zombies 3, with a primary emphasis on the New Player Funnel and Live Service Operations.

• Manage and conduct operations impacting the live service player journey from the install funnel through to regular daily engagement.
• Conduct and communicate in‑depth analysis of live player behavioural trends using data insights and strong business acumen to impact top‑line KPIs.
• Track performance on a daily, monthly, and quarterly basis.
• Communicate KPIs to internal and external stakeholders and adjust designs/plans accordingly.
• Work closely with the game team and various stakeholders to gather requirements and help define the live service roadmap.
• Influence partners to rally behind your ideas and effect change among various teammates and collaborators.
• Define requirements for Data Analytics, A/B testing, push notifications, and other partner tools.
• Hold an informed, expert perspective on established models for monetizing games.
• Monitor competitive trends and best practices, third‑party tools/partnerships, and internal business intelligence to identify opportunities to fold into Pop Cap’s operations.
• Leverage first‑ and third‑party tools to define, track, and serve a variety of player segments.
• Learn, have fun, and build games that millions of people love to play.

• Strong analytical skills and experience with data‑driven product design and decision making.
• Success building web or mobile consumer‑facing products in the past.
• Experience with every phase and/or deep experience with the live service phase of the game development cycle.
• Experience with multivariate testing in web or mobile products.
• Experience defining specs or PRDs with clear business requirements, user flows, and wireframes.
• Strong in Excel, able to create models and simulations of in‑game economies.
• Experience balancing virtual economies, with an strong understanding of how economy design impacts the user experience.
• Strong communication and writing skills.
• Experience communicating both creative and technical feedback to diverse groups.
• Passion for creating great freemium games, with the ability to identify flaws in design, art, and “feel.”
• Self‑motivated team player that brings excitement and enthusiasm to work each day.
• Carry a growth mindset that is open to feedback and outside‑the‑box thinking.
• Loves games and has experience with Pop Cap titles (Plants vs Zombies, Bejeweled, etc.).

• BS/BA degree, ideally in a quantitative discipline; MS/MBA preferred.
• 8+ years of experience in product management in live‑service games, scaled consumer‑facing digital products, and/or a systems design background.

• Pay ranges (North America):
  • British Columbia (Vancouver / Victoria) $130,800 – $183,000 CAD
  • California (Los Angeles / San Francisco) $160,600 – $249,300 USD
  • Washington (Seattle / Spokane) $149,200 – $205,500 USD
• Benefits include paid time off (3 weeks per year to start), sick time, paid company holidays, parental leave, medical/dental/vision insurance, life insurance, disability insurance, 401(k) (US only), and potential bonus and equity.

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life.

Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more.

Electronic Arts is an equal‑opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment‑qualified applicants with criminal records in accordance with applicable law.

EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.