Vice President Enrollment Services

The Vice President for Enrollment Services (VPES) serves as a key member of the university’s Senior Leadership Team and is responsible for developing and executing strategic initiatives that advance the institution’s mission, strengthen its brand, and drive growth in student enrollment. This leader will integrate faith-informed decision-making with data-driven strategies to enhance recruitment, retention, and institutional visibility. The VPES will oversee all functions related to enrollment management, marketing, communications, and admissions operations.

This is a full-time (1.0 FTE), senior-level administrative position that is not remote eligible.

The VPES must demonstrate Christian faith, support the doctrinal commitments of the university, and model Christ-centered leadership. The VPES ensures that enrollment and marketing practices reflect the university’s values, uphold ethical standards, and communicate the institution’s distinctive mission to prospective students and stakeholders.

• Develop and implement a comprehensive, multi-year enrollment and marketing strategy aligned with the university’s mission and strategic plan.
• Provide visionary leadership for recruitment, admissions, financial aid, marketing, branding, and communications.
• Serve as a member of the President’s Cabinet, contributing to university-wide planning, policy development, and strategic initiatives.
• Lead the enrollment division in achieving annual recruitment goals across undergraduate, graduate, online, and nontraditional programs.
• Oversee the development of enrollment forecasts, market analyses, and data reporting to inform decision-making.
• Partner with academic deans and student services to support student retention initiatives.
• Ensure effective financial aid packaging strategies to support accessibility, affordability, and institutional sustainability.

• Work with the marketing officer to oversee the creation and execution of integrated marketing campaigns that communicate the university’s mission, outcomes, and value proposition.
• Strengthen brand identity and ensure consistency throughout print, digital, and public-facing communications.
• Help develop content strategy, digital marketing, social media, public relations, and advertising efforts through your work with the marketing officer.
• Provide direct leadership to the university’s chief marketing officer in shaping institutional messaging and visibility.

• Provide leadership, coaching, and professional development for a team of enrollment and marketing professionals.
• Foster a culture of innovation, accountability, collaboration, and Christ-like service.
• Manage departmental budgets and ensure the effective stewardship of resources.
• Establish metrics for performance and implement systems to monitor progress toward goals.

• Represent the university at key events, churches, conferences, and community gatherings.
• Build strategic relationships with high schools, churches, community colleges, and ministry partners.
• Collaborate with advancement, athletics, academics, and student life to align messaging and recruitment initiatives.

• Minimum of 3-5 years of progressive leadership experience in enrollment management, marketing, or related areas.
• Strong communication, leadership, and interpersonal skills.
• Commitment to the mission of Christian higher education and ability to integrate faith with professional responsibilities.
• Track record of being able to engage people towards programs and events.

• Master’s degree in a related field
• Expertise in digital marketing, CRM systems, and contemporary enrollment practices.
• 3-5 years of successful leadership within a higher education community
• 3-5 years of experience with Federal and State financial aid programs
• Experience working with Washington State financial aid programs
• Proven track record of achieving enrollment growth and leading data-informed strategies.
• Familiarity with enrollment and financial aid CRM platforms.
• Demonstrated success managing multidisciplinary teams.
• Backgro…