Sr. Product Marketing Manager - Core Games

Sr. Product Marketing Manager - Core Games

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Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Our Marketing team builds content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across franchises including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, Plants vs Zombies and Battlefield. We’re a multi‑functional group, with world‑class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem.

This Senior Product Marketing Manager will play an important role within EA’s Live Services Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players.

You will lead marketing programs with a strong cross‑functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR to achieve business growth. You will be a vital strategic partner to our studio teams as well as our IP partner. This PMM reports to the Director of Product Marketing, The Collection.

The role is hybrid with 3 days in the office and 2 days remote.

• Define longer‑term marketing objectives and strategy, develop and execute go‑to‑market plans for new games and live services.
• Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies.
• Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle.
• Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team.
• Lead the cross‑functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
• Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
• Work with the Creative team on marketing asset development.
• Collaborate with Analytics to build accountability (targets, experiments).
• Produce campaign post‑mortems to highlight insights for Growth & Studio team.
• Partner with finance and operations on budget management for brand programs.
• Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
• Work in partnership with 1st Party and ASO to test and implement improvements across app stores.

• Bachelor’s Degree or equivalent in business or related field.
• At least 10+ years of experience in mobile marketing, product marketing, or brand marketing.
• At least 5+ years of experience in the gaming industry (ideally mobile).
• Experience working on world‑class IPs such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball®.
• Analytical marketer who can translate data into actionable insights.
• Experience managing a cross‑functional team in a large organization.
• Integrated marketing experience including paid, owned, and organic channels.
• Strong project management skills.

The ranges listed below are what EA expects to pay applicants for this role in these locations. Pay offered will be determined based on business, candidate factors, and location.

• British Columbia (e.g., Vancouver or Victoria) – $130,800 – $183,000 CAD
• California (e.g., Los Angeles or San Francisco) – $150,100 – $228,000 USD
• Washington (e.g., Seattle or Spokane) – $141,300 – $192,000 USD

In the U.S., benefits include paid time off, sick time, company holidays, parental leave, medical/dental/vision insurance, life and disability insurance, 401(k) and possible bonus and equity. In British Columbia, benefits include vacation, sick time, EI/QPIP top‑up, health/dental/vision coverage, life and disability insurance, retirement plan and possible bonus and equity.

We adopt a holistic approach to our benefits, emphasizing physical, emotional, financial, career, and community wellness.

Electronic Arts is an equal‑opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We also consider applicants with criminal records in accordance with applicable law and provide accommodations for qualified individuals with disabilities.