Vice President, Marketing and Commercial Strategy

• Biotech/Pharmaceutical
• $250,000 – $325,000

Job title :
Vice President, Marketing and Commercial Strategy

Reports to
:
Chief Corporate Development Officer

Location
:
Seattle, WA (Hybrid) / Vancouver, Canada (Hybrid)

Our Client is seeking a dynamic and experienced Vice President of Marketing and Commercial Strategy with extensive experience creating marketing strategies, launching new products and driving commercial pipeline strategy. This individual will be responsible for developing all marketing strategies, focusing initially on launch readiness and commercialization in the U.S. of the lead program EP-104GI for Eosinophilic Esophagitis (EoE). As one of the first commercial hires, this position will be integral in our Client’s transition to a commercial stage biotechnology company.

• Lead the development of the 3-year strategic commercial plan, ensuring alignment between Clinical, Regulatory, and Medical Affairs to support a successful launch in the US and potentially global markets.
• Analyze qualitative and quantitative market data to generate a deeper understanding of the customer’s needs, brand and disease issues and market potential.
• Develop and implement overarching marketing strategy (brand plan) to define product positioning, support clinical development, and enhance brand awareness.
• Effectively communicate core branding, marketing messages and product positioning statements within the organization.
• Develop the optimal field force sizing, structure, and territory alignment models.

• Manage global brand marketing budget, individual project budgets and develop annual and long-range sales and expense forecasts.
• Advise on annual planning, priority setting and budget allocation.
• Monitors business results against stated objectives and initiates corrective actions.

• Collaborate with Market Access vendors, and eventually internal Market Access leadership to support the appropriate Phase 3 strategy and operational planning to ensure optimal PRMA and HEOR conditions for Phase 3 trails, NDA approval and product launch.
• Support the development of the Health Technology Assessment and equivalent dossiers and value decks for payer presentations, ensuring clinical data is translated into economic value.

• Establish the commercial analytics function, including forecasting, patient journey mapping, and performance dashboards. Secure necessary data contracts (claims data, Rx data) to track market uptake and patient switching patterns.
• Oversee global product demand forecasts for manufacturing.
• Maintain a deep understanding of the GI/EoE landscape, monitoring competitor data readouts, pricing strategies, and standard-of-care shifts to adapt our commercial tactics in real-time.

• Responsible for coordinating the activities and resource planning of the global Market Access, Market Research, Patient Advocacy, and Medical groups, as different teams are added, to align to the global strategy and execution of the business plan.
• Partner with R&D, Clinical, Sales, Market Access, and Medical Affairs to convey consistent messaging and commercial goals.

• Build relationships with Key Opinion Leaders (KOLs), patient advocacy groups, and customers.

• Oversee end-to-end launch planning, marketing, and promotional strategies for new and existing assets.

• Bachelors’ degree in Business, Life Sciences or related field; MBA or PhD is an asset.
• 15+ years of commercial experience in the biotech/pharmaceutical industry, with at least 5 years in a…