Senior Marketing Intelligence Developer Job Kitchener area,Waterloo Ontario Canada,IT/Tech

Location: Waterloo

At GHD, we don’t just believe in the power of commitment, we live and breathe it every day.

That’s why we pledge to support and empower our people to make a positive impact when working hand in hand with our business to drive change. We'll empower you with the right technology and training as you bring ideas and projects to life.

Together with your colleagues, clients, and partners, you can make an impact that is felt by all. See where your commitment could take you.

Who are we looking for?

We’re looking for a Senior
Marketing Intelligence Developer to join our Marketing & Communications team.

Working with an energetic and high performing team, this position offers a variety of work and will see you involved in:

Launching insightful reports that showcase marketing performance and areas of strength as well as opportunities for improvement.

Deliver analysis and insights that highlight marketing and customer performance, ROI, and optimization opportunities.

Develop and enhance the marketing analytics platform using Salesforce and Marketing Cloud Intelligence (Datorama/MCI) and Power

BI.

Design data models, mappings, and harmonization across internal and external marketing data sources.

Build dashboards, KPIs, and custom metrics to support marketing performance analysis and decision-making.

Collaborate with global marketing teams to gather requirements and improve reporting solutions. Understand their challenges and optimize their results.

Use metrics to create presentations of marketing performance and analytical insights for executive audiences.

Designing new metrics and methodologies to support the marketing understanding and decision process related to investment choices.

Maintain and govern the MCI platform
, including monitoring data feeds, ensuring data quality, and supporting documentation and standards.

Test and validate data accuracy, transformations, and custom logic within MCI to ensure reliability.

What you will bring to the team:

Around 5-10 years of relevant experience in using analytic platforms in marketing and sales organization.

Strong background in data analytics, BI development, advanced Excel or ETL/ELT work
.

Solid SQL and SOQL skills.

Ability to translate business requirements into user friendly reports, presentations and insights

Ability to teach and train marketers on analytics topics

Ability to construct and trouble-shoot analytics APIs, custom metrics, formulas and dimensions to ensure accurate reporting and insights

Experience with any of the following:
Power

BI, Tableau, Qlik, Looker, GA4, CRM data, media data or marketing reporting

Hands-on experience with Salesforce, Marketing Cloud, MCI/Datorama (preferred), (Total Connect, Lite Connect, Data Fusion, DQL, etc)

Strong understanding of digital marketing metrics (impressions, clicks, conversions, ROI)

Ability to manage multiple data sources and build clear dashboards

Experience with marketing platforms:
Google, Meta, Linked In, Programmatic.

Excellent communication and problem-solving skills

Experience with Python/JS for automation (optional)

Knowledge in Salesforce and or Account Engagement/Pardot reporting and dashboarding as well as Salesforce data investigation, analysis, modeling, and integration

Enjoy working with global teams on important analytics topics to the business

Driven to learn and be at the forefront of the latest industry news and best practice

Advanced English proficiency in spoken and written communication.

Scheduling flexibility for collaboration with global team members.

Work schedule: Monday to Friday – Hybrid – GHD office 3 days a week

This role can be based at any of our offices in Ontario

The salary range for this position is $91,900.00- $ CAD. The posted salary range represents the expected hiring range for GHD locations in its major city centres. Ranges may vary for positions in other locations. At GHD, base salary is determined by your skills, experience, qualifications and work location. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation.

The use of artificial intelligence (AI) in recruiting is just getting started and may be used during the process to improve…


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