Marketing & BD Operations Manager

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

General Description
Marketing & Business Development Operations Manager  plays a critical role within the global Go-To-Market Operations team, driving scalable, AI-powered, data-driven excellence across the marketing and business development ecosystem.

This position is responsible for delivering key business insights to accelerate pipeline generation and optimizing processes that enhance daily marketing and business development execution while fostering long-term scalability and efficiency.

A primary focus of this role is providing strategic business value to  marketing and business development leadership  through actionable insights and advanced performance analytics that support informed decision-making and maximize pipeline and growth outcomes.

The Marketing & Business Development Operations Manager ensures the integrity and accuracy of CRM and marketing data—including leads, campaigns, pipeline, accounts, and contacts - enabling reliable reporting, planning, and strategic initiatives.

As an advanced Salesforce and marketing technology expert, you will guide  Marketing, BDR, and Business Development teams  in effective system utilization, campaign tracking, lead management, and training, ensuring alignment across global GTM teams and cross-functional partners.

Additionally, this role spearheads AI-driven advancements by leveraging automation and intelligent analytics to streamline marketing workflows, improve demand generation effectiveness, and enhance operational agility.

What you’ll do:

Marketing & Pipeline Operations

Own and optimize lead lifecycle management, from campaign engagement through qualification and routing to BDR/Sales

Partner with Marketing to track and improve campaign performance, lead quality, and pipeline contribution

Develop and maintain dashboards focused on MQL → SQL conversion, pipeline velocity, and attribution

Identify gaps in funnel performance and recommend improvements to campaign and targeting strategies

Business Development Operations

Support BDR/SDR teams with process design, reporting, and pipeline tracking

Optimize lead routing, enrichment, and prioritization frameworks to improve conversion outcomes

Partner with BD leadership on performance insights, territory alignment, and activity tracking

Drive consistency in outbound motion reporting and pipeline generation effectiveness

Data, Systems & Technology

Own CRM and marketing automation data governance, ensuring accuracy across campaigns, leads, and accounts

Manage and optimize integrations across Salesforce, marketing automation platforms, and sales engagement tools

Build scalable reporting frameworks that connect marketing activity to pipeline and revenue outcomes

Leverage AI and automation to improve campaign execution, lead scoring, and data enrichment processes

Insights, Reporting & Analytics

Deliver actionable insights through pipeline analytics,…