Senior Growth Manager, Lifecycle Management

Senior Growth Manager, Lifecycle Management About

We started  to help maximize lives–both the lives of our customers and the lives of our team – so that everyone can experience all that life has to offer. For our employees, our promise is that  is more than just a job; it’s an opportunity to unlock one’s potential, where learning is celebrated and impact is realized.

We are more than a fast-paced, high-growth tech company; we care about our people and take career progression seriously. This is your career and our aim is to supercharge it through the people, the work, and the programs that fuel who we are.

We are looking for a Senior Growth Manager, Lifecycle Management to build and lead lifecycle management into a core pillar of member success and retention at  This is a high value and high impact role where you will own the strategy and build-out of our lifecycle infrastructure, design the multi-product journeys that deliver highly individualized and relevant communications to each member at critical points in their journey, and lead the lifecycle team that brings it to life.

The role encompasses lifecycle infrastructure, journey strategy and execution, experimentation, stakeholder management, project management, and team leadership.

The  growth team is multi disciplinary, skilled, and extremely warm and fun. As a team, we strive towards meeting company goals in a way that supports business strategy and individual and team learning and development. We are a data-driven company and team first and foremost, and every decision we make is rooted in data. We get to collaborate across the board with data, product, finance, and engineering teams in an open and transparent manner.

The use of AI is also encouraged whenever it will be advantageous to our work.

• Lifecycle Strategy & Best Practices: Own the strategy, infrastructure, and best practices for ’s lifecycle program across email, SMS, push, and in-app — building the communications and journeys that deliver highly individualized and relevant messaging to each member at critical points in their journey, and maintaining best-in-class deliverability and messaging health.

• Experimentation & Analysis: Strategize, develop and execute comprehensive email, SMS, and push campaigns and automations; run experimentation across segment- and event-based campaigns; and analyze and report on lifecycle metrics including deliverability rates, open rates, CTR, overall revenue, and signups to drive insights and action.

• Program Management: Coordinate sprint planning to deploy work for each upcoming cycle and assign the right work to each team member, manage the team’s roadmap and backlog, and run standups and retrospectives to keep the mission on track and on time.

• Stakeholder Management: Stay aligned with your GM and adjacent teams, and collaborate efficiently across data, product, finance, and engineering to manage requirements and priorities.

• Team Leadership: Lead, mentor, and grow the lifecycle management team, working closely with Engineering, Design, Copywriting, and Product Marketing partners.

• 6+ years of hands‑on lifecycle / CRM marketing experience, including building and scaling lifecycle programs
• Experience setting up lifecycle infrastructure from the ground up — segmentation, data syncs, experiments and multi‑channel journeys across email, SMS, push, and in‑app
• Deep, hands‑on expertise with Customer.io or a similar lifecycle / CRM platform (e.g. Braze, Iterable)
• Strong reporting and data analysis experience, including the knowledge of how to query and pull data sets as required (e.g. SQL, Amplitude, Looker)
• Experience designing and running experimentation across both segment-based and event-triggered campaigns
• Stakeholder management, and strong program management — able to run sprint planning, assign work, and manage a roadmap across cross‑functional resources
• Proactive and keen to take ownership

• People management experience — having led, mentored, and grown a team
• Experience with a Customer Data Platform (e.g. Segment, mParticle) or building data pipelines for marketing
• Experi…