Senior Product Marketing Manager

Master Class is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

We’re a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states. If you’re interested in joining a dynamic, culture-driving company—where learning invaluable skills is all in a day’s work we invite you to apply.

Snapshot of the Role
This is a unique opportunity to lead the go-to-market success of innovative new product bets at Master Class while shaping the broader product narrative and positioning for Master Class as a whole. As our product surface expands, this role will bring audience clarity, messaging cohesion, and executional excellence to ensure our offerings resonate deeply and scale effectively. You’ll be at the center of product marketing strategy, working cross-functionally to influence roadmaps, drive growth, and amplify impact.

What You Will Do

Own the go-to-market strategy and post-launch growth of Master Class Certificates & Master Class’s new advanced education product

Define audience segments and use cases across Master Class Certificates and adjacent offerings

Drive portfolio-level positioning and messaging coherence across the product suite

Partner with Paid Marketing to refine audience targeting, messaging, and creative strategy

Synthesize customer feedback, performance data, and competitive intel to shape GTM playbooks and product decisions

Influence roadmap direction and priorities through insight-backed recommendations

Collaborate cross-functionally with Product, Growth, Brand, and Creative teams to launch and scale with impact

About You

8+ years in product marketing or adjacent functions

Proven track record launching and scaling consumer-facing products, ideally in subscription or digital media

Strong strategic thinking paired with high-velocity execution

Deep fluency in paid marketing, collaboration, and performance storytelling

Skilled at opportunity sizing, competitive analysis, and translating insight into influence

Operates with extreme ownership and excels in ambiguous, fast-paced environments

Known for influence without authority and building strong cross-functional relationships

Compensation
$140,000 - $170,000 USD per year

EEO Statement
At Master Class, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

In addition, Master Class will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.

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