Content Marketing Student - Summer Coop Term Job Kitchener area,Waterloo Ontario Canada,Marketing / Advertising / PR

Location: Waterloo

Worker Sub-Type:

Regular

Job Description:

Job Description:
Content Marketing Student

About the Role

Are you passionate about creating compelling content and eager to kickstart your career in marketing? Join our Secure Communications Integrated Marketing team as a Content Marketing Student and get hands-on experience driving impactful content strategies ’ll collaborate with a dynamic and supportive team, sharpen your skills in content research, creation, and analytics, and contribute to meaningful projects and the many ways we engage with our audiences.

Key Responsibilities

Content Creation & Strategy

Write and edit core content for our Secure Communications solutions.

Craft blog posts, web content & social media updates to captivate our target audience.

Collaborate with stakeholders to tailor content to business needs and audience preferences.

Proofread and edit all content to ensure quality, accuracy, and alignment with brand guidelines.

Research & Insights

Conduct in-depth research on industry trends, target audiences, and competitors to inform and refine content strategies.

Stay updated with emerging marketing tactics and tools to maintain a competitive edge.

SEO Optimization

Learn and apply the latest SEO best practices to ensure content is optimized for search visibility and performance.

Analytics & Reporting

Monitor content performance using data-driven tools like Google Analytics.

Report on key success metrics and provide recommendations for strategy enhancements.

Collaboration & Teamwork

Partner with other writers, designers, videographers, and other team members to create compelling multimedia assets.

Communicate cross-functionally within a fast-paced, deadline-driven environment.

Required Skills

To thrive in this role, you’ll need the following skills and qualities:

Exceptional Writing Skills
:
You’re able to create clear, concise, and persuasive content across a variety of formats.

Attention to Detail
:
Skilled at catching errors in grammar, spelling, and formatting before publication.

Research Savvy
:
You know how to gather and synthesize data to create insights to enhance content strategies.

Strong Social Media Skills
:
Familiarity with Linked In and You Tube platforms, and Social Media Management tools like Sprout Social.

Collaboration & Communication
: A team player who can work effectively across different departments.

Initiative & Self-Motivation
: A proactive self-starter who takes ownership of tasks, anticipates needs, and drives projects forward with minimal direction.

AI Tools Experience :
Experience in using AI tools to enhance content creation.

Educational Background

Currently pursuing a degree in Marketing, Communications, Journalism, English, or Business.

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Scheduled Weekly

Hours:


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