Brand Engagement Supervisor

Work Authorization: You must be legally permitted to work in Canada.

Community is a creative lifestyle marketing communication agency that caters to a diverse and discerning group of clients. Our number one goal has always been to deliver. We deliver on commitments, we deliver effective strategies, we deliver distinctive and focused ideas, and we do so with passion and integrity.

Each member of our talented team brings something special and unique to the table. Together we produce exceptional quality work that is both innovative and effective. Here, we believe that through hard work, determination, imagination, and shameless audacity, that any dream can be realized and that anything is possible.

As a Brand Engagement Supervisor
, you will develop and deploy multi-category brand engagement and experiential programs that bring a smokefree vision to life. You’ll collaborate across Customer Experience, Category, Trade Marketing, Procurement, Orchestration
, and agency partners to deliver face-to-face and digital campaigns that create seamless journeys for legal age consumers.

Travel: This role requires 50–70% travel within Canada
.

Secondment: In the execution of this role, you will be required to be seconded to a major client of Community. This secondment includes reporting to work at our client’s offices and taking direction and supervision directly from our client.

What You’ll Do

• Build and execute a multi-category brand engagement strategy that translates consumer insights and demand moments into high-impact activations across channels (F2F & digital).
• Design omnichannel engagement campaigns that deliver frictionless legal age consumer journeys, from awareness and trial to conversion and retention.
• Establish methodologies and best practices that maximize qualified interactions, product education, and compliant trial.

Budget Ownership

• Prepare and manage detailed experiential marketing budgets aligned to channel strategy and campaign plans; oversee financial rigor across planning, build, deployment, and optimization.
• Define KPIs; lead After-action Reviews to evaluate program efficacy, codify learnings, and drive continuous improvement.
• Partner with Category, Brand Communications, Digital, and Trade to identify priority moments and touchpoints (including LAMPs—Legal Aged Meeting Places), crafting data-driven journeys for impactful intercepts.
• Own external agency relationships in close collaboration with category teams; brief, evaluate, and guide partners to deliver 360° experiential concepts from prototype to scale.
• Ensure compliant execution and on-brand design across all assets, environments, and communications.

Field Team Leadership

• Oversee recruitment, training, scheduling, and performance of in-field execution teams.
• Provide on-site leadership
  —supporting setup, live operations, optimization, and teardown—to ensure quality, compliance, and efficiency.

What You Bring

• 5+ years in brand engagement/experiential marketing within consumer goods (multi-category experience as an asset).
• Proven ability to translate insights into experiences that drive measurable outcomes.
• Strong project leadership
  : structured planning, prioritization, and cross-functional orchestration.
• Excellent communication (written and verbal) and stakeholder management.
• Collaborative, creative, and hands-on
  —comfortable leading both strategy and execution.

Note:
Experience with in highly regulated industries is considered an asset (e.g., cannabis, alcohol, tobacco, vaping, cosmetics, pharma and financial institutions)

What We Offer

• A collaborative environment that empowers you to experiment and innovate
  .
• Competitive salary and benefits, flexible work programs (where applicable), and health & wellness support.
• Salary range: $90,000–$105,000
• A culture where everyone’s contribution is respected, and you truly belong
  .

Pulp&Fiber Inc. (Community) is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Pulp&Fiber Inc. is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interview process, please let us know.