Director, Sales Enablement

Location: Remote Employee Canada, ON, CA

As a Director Growth Enablement, you will equip our sales team and account teams to excel in every customer interaction, from initial contact to close. By aligning tools, processes, and reporting across business segments and functions, you'll support profitable revenue growth and the achievement of key business objectives.

Growth Enablement - Strategy and Planning:

• Growth Enablement Leadership:
  Drive sales enablement actions for specific ATS Market Segments in order to achieve Market Segment sales targets and growth objectives
• Support Segment Specific Account Plans:
  Support account plan process, outlining how to engage with key customers to foster long-term, value-driven relationships aligned to strategic business goals.
• Develop Enablement Strategies:
  Create comprehensive plans that outline goals, target audiences, key initiatives, and timelines for sales enablement efforts.
• Set Enablement Goals and KPIs:
  Define specific goals to track the impact of enablement initiatives.
• Manage Feedback Loops:
  Regularly collect input from sales teams, sales leaders, and other stakeholders to understand and address their needs and challenges.
• Create and Curate Content:
  Developing and organizing a library of sales collateral, including presentations, case studies, market, company and competitive intelligence and profiles, value propositions, commercial insights and best practices.
• Ensure Content Relevance:
  Keeping content up-to-date, accurate, and aligned with the buyer's journey and sales process.
• Content Distribution and Accessibility:
  Implementing systems and platforms to ensure sales teams can easily find and utilize the right content at the right time.

Sales Process Optimization:

• Analyze Sales Processes:
  Map out existing sales processes and identify areas for improvement and efficiency gains.
• Develop Sales Playbooks:
  Create step-by-step guides and best practices for various selling scenarios.
• Implement and Enforce Processes:
  Ensure consistent adoption of defined sales processes across the team.

Technology and Tools:

• Manage Sales Enablement Platforms:
  Oversee the implementation of sales tech stack and other relevant technologies (e.g., AI Tools, Linked In Navigator, Zoom Info, Challenger, CRM).
• Ensure Technology Adoption:
  Train sales teams on how to effectively use sales technology and tools.
• Evaluate New Technologies:
  Research and recommend new technologies that can enhance sales productivity.

Communication and

Collaboration:

• Facilitate
  
  Cross-functional Collaboration:
  
  Work closely with Sales, Marcom, Market Segments, Customer Teams, Finance and other functions to ensure alignment and consistent messaging.
• Communicate Enablement Initiatives:
  Keep sales teams and stakeholders informed about new programs, resources, and updates.
• Gather and Share Best Practices:
  Identify and disseminate successful sales strategies and tactics across the team.

Performance Measurement and Analysis:

• Track Key Metrics:
  Monitor relevant KPIs (e.g., bookings and funnel metrics) to measure the effectiveness of enablement efforts.
• Analyze Sales Performance Data:
  Identify trends, patterns, and areas for improvement based on sales data.
• Reporting:
  Monthly and quarterly reporting of sales and funnel metrics, outlook, customer updates and market trends at the Board, Division and Market segment levels.

• 5–10+ years of experience in sales enablement, revenue operations, sales training, market research or related roles within high-growth or technical environments.
• Demonstrated success in improving sales onboarding, ramp, and knowledge sharing.
• Ability to work independently and deliver quickly.
• Exceptional writing, documentation, and content management skills.
• Comfort aligning…