Digital News Content Producer - Wvlt

About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households.

Gray also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WVLT: WVLT is located in beautiful Knoxville, Tennessee. We produce 57 hours of local news per week on our CBS and CW stations. At the doorstep of the Smoky Mountains and on the banks of the Tennessee River, Knoxville is the 61st largest television market in the country. In addition to being home to the University of Tennessee’s flagship campus, Knoxville sports a walkable downtown, sophisticated mix of culture and cuisine, a diverse and robust employment sector, advanced medical care, and amenities found in big cities, yet maintains a small‑town feel.

The ideal candidate will shoot and edit videos of various news events and be responsible for capturing the visuals of news stories and editing all forms of media for our daily news broadcasts and digital platforms. You will be the first line of real‑time content distribution for the Newsroom. Must be a strong writer who can get content out quickly. You will have the opportunity to focus on breaking news in a fast‑paced environment as well as enterprise digital reporting.

Strong analytical and problem‑solving skills are needed. If you have an eye for powerful pictures and an ear for great sound, this is the job for you. A strong digital news candidate is someone who is passionate about delivering a quality news product through online platforms.

• Work quickly to send out breaking news, weather, and traffic alerts—including push notifications, social media updates, and web stories that are updated as news develops.
• Collaborate with members of the digital team and the newsroom to create news content that meets our high standards.
• Post to online and social media platforms using digital publishing tools, video editing software, and other resources.
• Create innovative and user‑friendly elements inside articles for consumption across our platforms, including photo galleries, interactive charts, and other embedded content.
• Write engaging digital headlines and compelling posts on social media.
• Work closely with the digital team, producers, reporters, and anchors to drive all things digital content.
• Assist the Digital Content Manager in implementing digital initiatives.
• Shoot and edit news stories in a compelling and brand‑focused way.
• Help maintain the operating function of the editing and archive system.
• Coordinate photography hardware setup, operate, and maintain equipment.
• Edit and ingest news video from networks and other sources for broadcast.
• Write AP‑Style stories for publication on the WVLT website.
• Utilize non‑linear editing equipment on a daily basis.
• Communicate with reporters, writers, and producers on video needs for news stories.
• Respond to breaking news or urgent newsroom situations.
• Observe all safety regulations in‑house.
• Communicate with the web staff during breaking news.
• Explore ways to increase visual content on the website.

• Attention to detail and willingness to learn new technology.
• Ability to work various shifts.
• Valid driver’s license and ability to complete the MVR process successfully.
• Prior work with CMS, video editing, social media, and writing is preferred but not required.
• Ability to…