Digital Marketing Specialist

Digital Marketing Specialist

Classification
Exempt

Reports to
Marketing Manager

JOB DESCRIPTION

Summary/Objective

The Digital Marketing Specialist develops and executes marketing campaigns with a primary focus on strengthening Cellular Sales’ employer brand, engaging prospective candidates, and generating qualified applications. This role partners with Talent Acquisition, corporate and local recruiting teams, and marketing colleagues to align campaigns with hiring priorities and market needs. The position also supports local digital marketing initiatives, applying campaign planning, content development, and performance analysis skills to broader marketing goals.

Essential Functions

• Develop and execute employer branding initiatives that communicate Cellular Sales’ culture, career opportunities, and employee experience to prospective candidates.
• Own the planning, execution, and optimization of recruitment marketing campaigns, including audience targeting, channel selection, creative development, and performance reporting, in partnership with internal teams and the paid media agency.
• Develop clear creative briefs and coordinate the production of campaign assets with creative and content teams.
• Partner with Talent Acquisition and corporate and local recruiting teams to identify hiring priorities, tailor campaigns to market needs, and maintain consistent employer brand messaging across recruiting channels.
• Manage recruitment marketing content, assets, and tools to ensure local recruiting teams and sales representatives can easily access and use current, approved materials.
• Analyze campaign performance and applicant pipeline metrics, and recommend improvements to targeting, messaging, creative, and media investment.
• Develop and coordinate recruitment content for Linked In and other social channels in collaboration with the broader social media team.
• Develop and manage an employee advocacy program that encourages employees to share company content and career opportunities.
• Support local digital marketing campaigns through campaign planning, creative coordination, content development, and performance analysis.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies

• Accountability:
  Accepting responsibility that results in anticipation/prevention of problem areas from actions, and problem solving inside and outside the department/organization.
• Entrepreneurship/Intrapreneurship:
  Recognizing (market or business) opportunities for current/new products/services and finance, considering them in a businesslike manner (profit focus, cost savings, delivery timing) and taking action; taking risks and achieving a business advantage.
• Leadership:
  Achieving results through people by successful objective setting, performance review, motivation, delegation, team building, commitment gains, and empowerment.
• Organizational Awareness:
  Having and using knowledge of systems, situations, procedures, and culture inside the organization to identify potential problems and opportunities; perceiving the impact and the implications of decisions on other components of the organization.
• Results Orientation:
  Being persistent and showing perseverance on achieving concrete and tangible results out of personal responsibility; getting optimum results from situations and being ready to take action and show tenacity in case of obstacles or resistance.
• Written Communication:
  Expressing ideas and opinions clearly in properly structured, well‑organized, and grammatically correct reports or documents; utilizing language and terminology.

Supervisory Responsibility

This position does NOT have direct reports.

Work Environment
This job operates in a professional office…