Senior Manager, Demand Generation & Marketing Automation

Responsibilities

• Architect and own the multi-channel demand generation strategy (e.g., email, webinars, paid media, SEM, SMM, content syndication) to generate qualified leads and pipeline growth aligned with business goals.
• Own the SEO & GEO strategy to grow organic traffic and improve SERP rankings for target keywords and LLMs.
• Leverage AI tools and emerging web trends to optimize landing pages, website personalization, and conversions.
• Oversee the digital marketing budget for optimal return on investment.
• Own the day-to-day management of our marketing automation platform (Pardot/Account Engagement) and its integration with our CRM (Salesforce).
• Build and optimize lead nurturing workflows, scoring models, and lead routing processes to ensure efficient lead flow and sales handoff.
• Serve as the local marketing point-of-contact in Knoxville, mentoring on-site team members on digital best practices and campaign alignment.
• Ensure all campaigns are tagged and tracked correctly using UTM best practices for accurate attribution.

• 5+ years of experience in B2B demand generation or digital marketing with a proven track record of growing leads, traffic, and pipeline.
• Hands-on expertise with Marketing Automation (specifically Pardot/Account Engagement) and CRM (Salesforce) is required.
• Strong expertise in campaign attribution, analytics, and UTM best practices.
• Proven experience executing multi-channel campaigns (email, webinars, paid search/social) and managing digital marketing budgets.
• Experience with Wordpress CMS is preferred.

• Wordpress CMS experience is preferred

• Competitive salary
• Comprehensive health, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off and holiday schedule
• Professional development and training opportunities