Senior Director-Digital Marketing Media

This is a high-profile, high-impact role at the intersection of media strategy, data science, and creative execution. You will report directly to the Chief Marketing Officer and maintain weekly engagement with the Chief Digital Officer, Chief Financial Officer, and Chief Analytics Officer. You will build and lead a small in-house team, manage a portfolio of premier digital marketing agencies and media consultants, and own the end-to-end digital media strategy for JTV's full brand portfolio.

JTV's broadcast-to-digital model creates attribution complexity that purely digital brands never face: live TV programming drives branded search intent in real time; gemstone education content influences purchase decisions that convert weeks later through different channels; an omnichannel customer is more engaged than a single-channel buyer. Our Analytic Edge MMM and Provalytics MTA are built to decode this complexity. Your job is to act on what they tell you — and to stay ahead of the digital curve through innovative thinking and industry leadership.

• Serve as the digital media quarterback for JTV, Jedora, JTV Auctions, and  — plan, create, and execute the digital media strategy across all platforms and brands
• Develop unique, brand-specific digital strategies that meet and exceed customer acquisition, revenue, and margin objectives
• Lead omnichannel campaigns and creative seasonal themes — ensure strategic focus throughout the entire lifecycle of every digital marketing initiative
• Research digital industry trends continuously and develop action plans to stay ahead of the retail digital curve, including new technological advances, media formats, and platform capabilities
• Drive innovative thinking and own thought leadership in the digital media arena — bring competitive intelligence and forward-looking perspective to every strategic recommendation
• Develop a comprehensive understanding of JTV's online target audiences, mindset modes, and purchase journey patterns across all digital touchpoints
• Read Analytic Edge MMM output weekly and translate channel contribution coefficients into specific budget allocation instructions for all executing partners
• Read Provalytics MTA dashboard weekly to identify where vendor-reported performance diverges from model-assigned contribution — specifically calling out where last-click attribution inflates Criteo, affiliate, and email ROAS
• Own the monthly budget reallocation authority — when models signal a channel is over- or under-invested, you move the money with CMO alignment
• Maintain diminishing returns analysis for each channel and enforce spend efficiency thresholds before budgets are exceeded
• Build the broadcast-to-digital attribution framework — quantify TV and radio's contribution to digital search intent and online conversion using Analytic Edge MMM broadcast coefficients
• Produce quarterly budget reforecasts based on updated MMM and MTA model outputs.

• Manage and direct the performance of all digital marketing agencies and media consultants — NP Digital (search/SEO), Criteo (retargeting), WPP/Rakuten (affiliate), paid social agency, broadcast placement agency, and iHeart Media
• Run weekly optimization cadence with all executing partners, armed with MTA ground-truth data — challenge each vendor's self-reported performance against model-validated contribution
• Conduct quarterly business reviews with all partners using Analytic Edge MMM contribution data as the performance standard, not platform-native dashboards
• Work closely with partners to manage weekly adjustments to media plans based on performance data and model outputs
• Drive process improvement and team communication across all agency and platform partners
• Plan and budget…