Brand Manager

Brand Manager page is loaded## Brand Manager locations:
RSC-Knoxville time type:
Full time posted on:
Posted 4 Days Agojob requisition :
JR100761
** Job Type
** Full time
* Pet Safe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city ( for the* *). If you like to hike or camp, visit the Great Smokey Mountain National Park.

Take your pick of outdoor activities from walking, tubing, running, or biking in our**. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
* *** Our Company:
** Pet Safe Brands is the world leader in pet products through our family of brands:

Pet Safe Brand, Sport DOG Brand, Invisible Fence Brand, Kurgo and Premier Pet. Pet Safe Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine.

We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose:
We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
*** Summary of Position:
** The
** Brand Manager – Pet Safe North America
** is the owner and architect of the Pet Safe brand strategy. In partnership with a peer Brand Manager, this role stewards the full Pet Safe portfolio and ensures strong, consistent brand execution across all product categories (categories will be divided equally between the two roles). This position defines how the Pet Safe brand shows up across all channels, then coordinates with global teams for reapplication.

Working closely with sales, category, digital, creative, PR, and agency partners, the Brand Manager leads integrated marketing initiatives that strengthen brand equity, ensure consistency of execution, and drive awareness, market share, and revenue growth.  This role ensures every asset, message, and consumer touchpoint reflects the brand’s essence, strategy, and commercial priorities.
** Key Responsibilities
*** Own and develop the Pet Safe brand strategy for the U.S. market, ensuring it is clearly defined, documented, and deployed for global reapplication.
* Partner closely with a peer Brand Manager to jointly steward the full Pet Safe portfolio, dividing product categories and ensuring consistent brand expression and strong performance across all categories.
* Build and manage annual brand plans and activation calendars across assigned categories, covering product launches, core priorities, promotions, and seasonal campaigns.
* Lead integrated marketing initiatives end-to-end, aligning sales, category, digital, creative, PR, and external partners around a cohesive, consistent execution plan.
* Develop high-impact brand, product, and category stories tailored to strategic retail partners (Amazon, Chewy, Pet Smart, Walmart, etc.).
* Use consumer insights, category data, and performance analytics to inform strategy, strengthen brand relevance, optimize execution.
* Ensure brand consistency across packaging, PDPs, retail merchandising, advertising, social, and all consumer touchpoints.
* Lead photo/video shoots and creative production for assigned categories, providing direction and final approvals aligned with Pet Safe’s brand standards.
* Own the brand marketing budget for assigned categories, including annual planning, tracking, invoicing, and reconciliation.
* Contribute to the NPD process from insights and concept creation through launch and commercialization support for…