Director, Paid Search

Tombras, an independent, 400+ person, national full-service advertising agency is searching for a Director, Paid Search.

Knoxville. Relocation assistance may be provided.

The Director will report to the SVP and Chief Digital Officer and will lead a team of paid search supervisors, managers, strategists and/or analysts. The Director, Paid Search will be responsible for helping create, implement, execute and continually optimize effective paid search campaigns optimizing for total business growth in addition to platform ROAS/CPA. This role requires an entrepreneurial and analytical mindset to help create award winning strategy and drive business results for our clients.

At Tombras we encourage the best ideas rather than the status quo. In addition to strategy, this position will be responsible for developing strong client relationships, training paid search assistants and managers, leveraging tactical expertise to optimize existing campaigns, and ensuring campaigns are meeting client objectives.

• Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns
• Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
• Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
• Research keywords, analyze their relevance and perform competitive analysis.
• Recommend landing page strategies and consult on landing page planning and optimizations
• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
• A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
• Administer bid management tools to accurate pace daily paid search budgets
• Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Kenshoo, and more
• Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
• Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members
• Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter
• Leading a team within Paid Search and working closely with other internal departments to develop fully integrated search campaigns
• Champion department processes, stay current on search marketing industry trends and best practices

• 6-7+ years of Paid Search experience within an advertising agency
• Google AdWords certifications - with 7+ years' experience with Google AdWords and Bing Ads
• 4+ years leading a team of several direct reports
• Experience managing multi-million dollar campaigns for enterprise clients
• Proven track record of successful client relationship development
• Strong analytical thinker
• Excellent communicator, team player and collaborator
• Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
• Intimate knowledge of paid search tactics including Search, Performance Max, Discovery, You Tube, Display, Local, Shopping, and App across Google, Bing and Apple.
• Experience working with various enterprise bidding platforms like Skai (Kenshoo), Adobe, Google Campaign Manager etc.
• Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking.
• Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite.
• Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.)
• Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field.

Since 2020, Tombras is the most awarded search agency in the United States winning 32 major paid search and SEO awards. Most recently, our search team swept the US Search Awards 2025 with the following distinctions:

• Best Large PPC Agency
• Best Use…