Brand Manager

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Pet Safe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of the 1982 World’s Fair and we boast 21 craft breweries around the city ( for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park.

Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public‑school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.

Job Type
Full time

Summary Of Position

The Brand Manager – Pet Safe North America is the owner and architect of the Pet Safe brand strategy. In partnership with a peer Brand Manager, this role stewards the full Pet Safe portfolio and ensures strong, consistent brand execution across all product categories (categories will be divided equally between the two roles). This position defines how the Pet Safe brand shows up across all channels, then coordinates with global teams for reapplication.

Working closely with sales, category, digital, creative, PR, and agency partners, the Brand Manager leads integrated marketing initiatives that strengthen brand equity, ensure consistency of execution, and drive awareness, market share and revenue growth. This role ensures every asset, message and consumer touchpoint reflects the brand’s essence, strategy and commercial priorities.

• Own and develop the Pet Safe brand strategy for the U.S. market, ensuring it is clearly defined, documented and deployed for global reapplication.
• Partner closely with a peer Brand Manager to jointly steward the full Pet Safe portfolio, dividing product categories and ensuring consistent brand expression and strong performance across all categories.
• Build and manage annual brand plans and activation calendars across assigned categories, covering product launches, core priorities, promotions and seasonal campaigns.
• Lead integrated marketing initiatives end‑to‑end, aligning sales, category, digital, creative, PR and external partners around a cohesive, consistent execution plan.
• Develop high‑impact brand, product and category stories tailored to strategic retail partners (Amazon, Chewy, Pet Smart, Walmart, etc.).
• Use consumer insights, category data and performance analytics to inform strategy, strengthen brand relevance and optimise execution.
• Ensure brand consistency across packaging, PDPs, retail merchandising, advertising, social and all consumer touchpoints.
• Lead photo/video shoots and creative production for assigned categories, providing direction and final approvals aligned with Pet Safe’s brand standards.
• Own the brand marketing budget for assigned categories, including annual planning, tracking, invoicing and reconciliation.
• Contribute to the NPD process from insights and concept creation through launch and commercialization support for relevant categories.
• Provide clear direction, collaboration and leadership across internal teams and agency partners to elevate Pet Safe’s brand presence and commercial performance.

• Deliver on Integrated Operating Plan (IOP) initiatives through strategic brand leadership.
• Lead successful product launches and go‑to‑market plans across assigned categories.
• Develop clear objectives, KPIs and ROI tracking for all marketing programmes.
• Strengthen retail relationships through compelling brand storytelling and channel‑specific plans.
• Partner with Category and Sales to meet or exceed topline revenue goals across assigned categories.
• Protect and grow brand equity through disciplined, cross‑channel brand stewardship.

• Bachelor’s degree in Marketing, Business or related field.
• 5+ years of brand and/or marketing experience, preferably in consumer goods or pet industry.
• Proven ability to manage multiple projects and deadlines in a dynamic environment.
• Strong understanding…