Social Media Coordinator; SportDOG

Position: Social Media Coordinator (SportDOG)
Social Media Coordinator page is loaded## Social Media Coordinator locations:
RSC-Knoxville time type:
Full time posted on:
Posted 6 Days Agojob requisition :
JR100762
** Job Type
** Full time
* Pet Safe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city ( for the* *). If you like to hike or camp, visit the Great Smokey Mountain National Park.

Take your pick of outdoor activities from walking, tubing, running, or biking in our**. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
* *** Our Company:
** Pet Safe Brands is the world leader in pet products through our family of brands:

Pet Safe Brand, Sport DOG Brand, Invisible Fence Brand, Kurgo and Premier Pet. Pet Safe Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine.

We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose:
We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
*** Summary of Position:
** The Social Media Coordinator plays a key role in driving engagement and storytelling across the Pet Safe, Kurgo, and Sport

DOG brands. This role supports day-to-day content creation, social calendar management, community engagement, and influencer coordination. The ideal candidate is creative, organized, and fluent in social trends—comfortable producing social-first content, writing compelling copy, and juggling multiple brand priorities. They thrive in a collaborative environment, bring a strong attention to detail, and understand how great content fuels awareness, engagement, and conversion.
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* Key Responsibilities:

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* ** Content Creation & Social Execution:
** Create, curate, and manage social-first content (copy, photo, short-form video, UGC curation, etc.) across Pet Safe, Kurgo, and Sport

DOG. Support the execution of integrated content calendars aligned to brand priorities, product launches, seasonal moments, and key campaign themes. Assist in daily posting, scheduling, and community engagement—responding to comments, escalating customer issues, and ensuring brand-appropriate interactions. Capture and edit social content independently, producing timely, trend-relevant videos and assets optimized for each platform.
* ** Influencer & Creator Coordination:
** Assist in discovering, vetting, and engaging influencers and creators across all three brands. Help manage relationship logistics, content tracking, and execution of influencer deliverables. Coordinate product seeding efforts and maintain up-to-date tracking for outreach, gifting, and performance.
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* Cross-Functional Collaboration:

** Work closely with brand managers, creative teams, digital marketing, customer care, and customer insights to ensure strong alignment and consistent execution. Integrate social listening insights, trend signals, and content performance data into content planning recommendations. Support paid boosting and asset delivery for digital media needs in partnership with the broader marketing team.
* ** Analytics & Reporting:
** Track performance and engagement metrics across platforms; support weekly/monthly reporting. Identify content, trends, and formats that move the needle on KPIs like awareness, traffic, engagement, and follower growth.
* ** Agency & Partner Support:
** Coordinate with external agencies, freelancers, and…