Paid Digital Media Specialist

Paid Digital Media Specialist

Full Time Knoxville, TN, US

5 days ago Requisition

Salary Range: $48,000.00 To $58,000.00 Annually

Location:

Knoxville, TN Manufacturing and Corporate Headquarters Island Campus

Join the Explore Industries Team!

At Explore Industries, we’re more than a leader in fiberglass swimming pool design and manufacturing — we’re a team driven by respect, integrity, and innovation. Home to industry‑leading pool brands including Leisure Pools, Aviva Pools, Imagine Pools, and Evo Pools, we believe in empowering our employees, fostering collaboration, and building marketing programs that deliver measurable growth.

We are looking for a motivated Paid Digital Media Specialist to join our Marketing team and help execute and optimize paid search and paid social campaigns at both the dealer and brand level.

As our Paid Digital Media Specialist, you’ll be hands‑on with digital advertising programs that support local dealer markets as well as national and international brand initiatives. This is an excellent opportunity for a recent graduate or early‑career marketer to build a strong foundation in paid media strategy, analytics, and optimization while growing into a more strategic role over time.

• Execute and optimize paid search and paid social campaigns across platforms including Google Ads, Meta (Facebook & Instagram), You Tube, and Tik Tok for Explore Industries’ pool brands.
• Support locally targeted dealer campaigns while assisting with broader national and international paid media efforts.
• Monitor performance metrics, analyze results, and implement optimizations focused on lead generation and ROI.
• Collaborate with brand managers, dealer support teams, and creative resources to align paid media initiatives with business objectives.
• Assist with campaign setup, keyword research, audience targeting, bidding strategies, and budget pacing.
• Help prepare reports and performance summaries, translating data into actionable insights.
• Build skills in campaign structure, optimization, and reporting while learning best practices in paid media strategy.

• Bachelor’s degree in Marketing, Communications, Business, or a related field

• 0–2 years of experience in digital marketing or paid media (internships and coursework count)
• Familiarity with Google Ads, Meta Ads Manager, or similar advertising platforms

• Strong analytical mindset with attention to detail
• Curiosity, willingness to learn, and ability to take initiative
• Comfortable working with data and performance metrics
• Collaborative team player with strong communication skills
• Ability to manage multiple tasks in a fast‑paced environment

• Google Ads and/or Meta certifications
• Experience with Google Analytics or similar analytics platforms
• Exposure to multi‑brand or multi‑region campaigns

• A collaborative, supportive work environment where your skills make a real impact
• Competitive benefits package, including:
• Generous Paid Time Off & Holidays
• 401(k) with company match
• Optional Life & Disability Insurance

Ready to dive in? If you’re a motivated paid digital media professional ready to make an impact, we want to hear from you!

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law