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Job Description & How to Apply Below
This role owns the end-to-end lifecycle strategy, from onboarding through reactivation, translating behavioral insights into personalized, data-driven communications. You’ll partner with CRM Ops to bring these journeys to life in Clever Tap and with Creative and Analytics teams to continuously test, learn, and iterate for maximum impact.
The ideal candidate has a deep understanding of player behavior, segmentation, and lifecycle triggers, along with the analytical and creative instincts to turn data into meaningful player experiences.
Key Responsibilities:
Lifecycle Strategy & Design
Develop and manage automated lifecycle programs across the full player journey: onboarding, engagement, conversion, churn prevention, reactivation, and win-back.
Define player segments and map behavioral triggers to appropriate communications and incentives.
Build out comprehensive player lifecycle frameworks and identify opportunities to deepen retention and ARPU.
Partner with CRM Ops to translate strategy into journeys, workflows, and event logic within Clever Tap.
Testing & Optimization
Establish a culture of continuous testing across lifecycle touchpoints (creative, timing, segmentation, incentives).
Collaborate with CRM Analyst to measure performance and identify actionable insights.
Adjust triggers, cadence, and messaging based on engagement and monetization trends.
Work closely with Creative to tailor content for each lifecycle stage and player persona.
Cross-Functional Alignment
Collaborate with Product, BI, and Partnerships to align lifecycle messaging with new features, promotions, and partner events.
Partner with the CRM Designer and Creative team to ensure consistent, on-brand visuals across all channels.
Work with CRM Ops to ensure data tagging, event tracking, and campaign triggers are aligned with lifecycle logic.
Share insights with leadership to guide CRM evolution and player experience improvements.
Data & Reporting
Define lifecycle KPIs (DAU, retention, reactivation, ARPU, LTV uplift) in collaboration with BI and CRM Analyst.
Monitor cohort performance to identify opportunities for new automation or refinement.
Provide quarterly lifecycle performance reports and recommendations to senior leadership.
Qualifications:
5-8 years of CRM, lifecycle marketing, or retention marketing experience.
Experience in gaming or casino marketing is required (social, mobile, or real-money gaming).
Proven success building automated lifecycle programs in platforms like Clever Tap, Braze, or Salesforce Marketing Cloud.
Strong analytical skills with experience using Looker, Tableau, or other BI tools.
Deep understanding of segmentation, user behavior, and event-driven marketing.
Excellent communication and project management skills – able to translate data into strategy and execution.
Strong collaboration skills across marketing, product, creative, and data teams.
Success Looks Like:
Automated journeys cover every major player lifecycle stage with measurable lift in retention and reactivation.
Lifecycle performance is consistently tracked and optimized for engagement and monetization.
Insights from lifecycle data directly inform CRM strategy and creative testing.
CRM and Lifecycle programs work seamlessly across U.S. and India teams, reducing manual campaign dependency.
You are the go-to expert for lifecycle strategy – connecting player data to business outcomes.
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