Search Engine Optimization Specialist

Job Summary

We are looking for an experienced Sr SEO Analyst to own and drive overall SEO performance across all clients. This role involves leading the SEO team, managing client relationships, defining SEO strategies, ensuring execution excellence, and delivering measurable business results.

You will act as the primary decision-maker and escalation point for all SEO-related matters while maintaining high standards of quality, governance, and client satisfaction.

Key Responsibilities

Core Role

- Own overall SEO strategy, quality, delivery, and outcomes across all SEO clients.
- Act as the strategic owner and escalation point for SEO performance.
- Ensure consistent growth and ROI through effective SEO initiatives.

Leadership & Team management

- Oversee day-to-day operations of the SEO team.
- Ensure optimal workload distribution, productivity, and quality output.
- Represent the SEO team in internal and client meetings.
- Act as the final escalation authority for SEO-related issues.

Client SEO Ownership

- Own end-to-end SEO performance for assigned and key clients.
- Drive growth through strategy development, approval, and execution oversight.
- Ensure SEO activities align with client goals, industry standards, and local markets.
- Take full accountability for performance outcomes and challenges.

Strategy & Planning

- Develop and manage SEO roadmaps for key and high-value clients.
- Define priorities across:
- Technical SEO
- On-page SEO
- Off-page SEO
- Local SEO
- Content SEO
- Review performance regularly and optimize strategies using data insights.

Quality Control & Governance

- Review SEO audits, technical implementations, on-page work, and link-building activities.
- Ensure compliance with internal SOPs and best practices.
- Conduct final quality checks before client reporting.
- Minimize execution, reporting, and process errors.

Mentorship & Process Management

- Provide continuous feedback and performance reviews.
- Upskill team members through training and SOP improvements.
- Maintain standardized documentation and workflows.

Client Communication & Management

- Manage all SEO-related client communication.
- Handle coordination, clarifications, and approvals.
- Gather feedback and translate requirements into actionable tasks.
- Build long-term client relationships and ensure high satisfaction levels.

Reporting & Performance tracking

- Oversee preparation and validation of SEO performance reports.
- Maintain client trackers and performance dashboards.
- Ensure data accuracy and consistency.
- Create, update, and monitor monthly SEO team KPI sheets.

Required Skills & Qualification

- Bachelor’s degree in Marketing, IT, Business, or related field (preferred).
- 5+ years of experience in SEO, with at least 2 years in a leadership role.
- Strong expertise in technical, on-page, off-page, and local SEO.
- Proficiency in tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
- Strong analytical and problem-solving skills.
- Excellent client communication and presentation skills.
- Proven experience managing and mentoring teams.
- Strong documentation and process management abilities.