Digital Marketing Manager

Manager - Digital Marketing
Location :
Kochi
CTC -  Best in Industry
About the Role
We are looking for a senior, results-driven Digital Marketing Manager to lead and scale our digital growth across performance, brand, and omnichannel retail initiatives. This role will own large digital budgets, manage high-performing internal teams and agencies, and play a critical role in driving revenue, store footfalls, and brand equity for a premium jewellery retail business.
This position requires a rare balance of strategic thinking, execution excellence, analytical rigor and leadership maturity.

Key Responsibilities
Strategic Leadership
Own the end-to-end digital marketing strategy covering both brand building and performance marketing
Translate business goals into scalable digital growth plans across online sales and offline store visits
Build annual and quarterly digital roadmaps aligned with revenue, margin, and brand objectives
Performance & Revenue Growth
Drive CPA, ROAS and revenue optimization across all digital channels
Lead high-scale revenue campaigns during peak retail seasons (festivals, weddings, launches)
Develop and refine keyword strategies, audience segmentation, and funnel optimization
Optimize campaigns for store visits, local discovery, and omnichannel attribution
Budget & ROI Ownership
Manage and optimize ₹25–50 Cr+ annual digital marketing budgets
Ensure strong ROI accountability, forecasting, and performance reporting
Continuously reallocate spends based on channel performance and business priorities
Channel & Platform Ownership
Lead execution and innovation across:
Google Ads (Search, Performance Max, Display, You Tube)
Meta Ads ecosystem (Facebook, Instagram)
Drive experimentation with new formats, automation, and scaling frameworks
Analytics & Measurement
Own performance tracking using GA4, GTM, attribution models, and CRM integrations
Implement and leverage media mix modelling, brand lift studies, and incrementality testing
Build dashboards and insights that guide leadership decisions
Retail & Omnichannel Marketing
Design digital strategies that support multi-location retail growth
Collaborate with regional and store teams to boost footfall, local demand, and conversion
Align digital campaigns with in-store promotions, launches, and merchandising calendars
Agency & Partner Governance
Lead and govern multiple performance, creative, and analytics agencies
Set clear KPIs, review performance, and ensure delivery excellence
Negotiate media, tech, and agency contracts for efficiency and impact
People & Cross-Functional Leadership
Lead, mentor, and scale large in-house digital teams
Work closely with Brand, E-commerce, Retail, CRM, IT, and Finance teams
Act as a digital thought leader within the organization
Qualifications
MBA (Marketing) or Postgraduate degree in Digital Marketing
Google, Meta and Analytics certifications preferred
Experience Requirements
10+ years of experience in digital marketing
Minimum 5+ years leading large, high-performing teams
Proven experience managing ₹25 - 50 Cr+ annual digital budgets
Strong background in retail, luxury, or multi-location businesses preferred

Core Skill Set
Strategic planning (Brand + Performance)
Retail & multi-location digital marketing
Budget ownership & ROI accountability
Agency governance & vendor management
Cross-functional leadership
CPA / ROAS optimization
Keyword & audience strategy
Scaling high-revenue campaigns
Store visit & local optimization
Technical Expertise
Google Ads:
Search, Performance Max, Display, You Tube
Meta Ads ecosystem
GA4, Google Tag Manager, attribution models
CRM integration & lifecycle marketing
Media mix modelling & incrementality testing
Marketing automation tools
Brand lift & impact measurement
What We’re Looking For
A data-driven yet brand-sensitive leader
Someone who thrives in scale, complexity, and accountability
Deep understanding of consumer behavior in high-value retail
Strong commercial mindset with creative problem-solving ability
Why Join Us
Fast-Growing Global Brand –38 years of experience with ₹30,000+ crore turnover, 11M+ customers across 12 countries.
Opportunity to lead digital growth for a premium jewellery brand
Ownership of large budgets and…