Senior GTM & Product Launch Manager

Role:  Senior GTM & Product Launch Manager – AI SaaS Platforms

Location:

Cochin (Kochi), Kerala

We are seeking a  GTM & Product Launch Owner  to lead the end-to-end commercialisation of our AI/LLM-powered SaaS platforms (HRMS, ATS, ERP, Compliance systems). This role goes beyond outreach or marketing execution.

We are specifically targeting candidates from early-stage or AI SaaS companies who have built GTM engines from scratch and driven real revenue outcomes.

Core Responsibilities
Product Launch & Commercialisation Ownership
Own end-to-end GTM strategy for new AI SaaS products.
Design and execute beta programmes and early adopter initiatives.
Convert early traction into paying customers.
Define and validate pricing tiers and packaging models.
Establish repeatable GTM motions for scaling.
Continuously refine product-market fit based on customer feedback.
Revenue, Pipeline & Enterprise Sales Ownership
Own pipeline and revenue targets for the new platform.
Directly participate in enterprise demos, discovery calls, proposals, and negotiations.
Support founder-led sales motions in early-stage enterprise deals.
Drive improvements in conversion metrics (Lead → Demo → Pilot → Paid).
Build predictable revenue generation mechanisms aligned with growth targets.
B2B GTM Strategy & Market Positioning
Design and execute GTM strategies for AI-driven HRMS, ATS, ERP, and compliance platforms.
Own stakeholder outreach to CHROs, HR Heads, TA Leaders, CFOs, Compliance Heads, CIOs, CTOs, and CXOs.
Develop segment-specific messaging for enterprise, mid-market, and compliance-heavy industries.
Align product positioning with enterprise buying behaviour.
Linked In, Video & Design for Marketing
Oversee and guide creation and scheduling of Linked In content (text posts, visuals, carousels) aligned with GTM campaigns.
Define and review short-form B2B marketing videos for product explainers, demos, and thought leadership.
Ensure creation of effective marketing creatives such as banners, thumbnails, posters, and reels.
Support and scale founder-led, leadership, and product-led content to build brand credibility and reach.
(Hands-on execution expected initially; strategic ownership as the team scales.)
AI / LLM Product Positioning
Translate AI/LLM backend capabilities into:
Clear business and compliance value.
Explainable, responsible, and governance-safe messaging.
ROI-driven narratives for enterprise decision-makers.
Collaborate closely with Product and Engineering teams to incorporate market feedback into roadmap and positioning.
Ensure responsible AI positioning aligned with enterprise governance standards.
Founder-Led & Thought Leadership Marketing
Drive AI thought leadership across Linked In and industry forums.
Support webinars, product demos, executive round tables, and launch campaigns.
Build authority positioning for AI adoption in HR, ERP, and compliance ecosystems.
Tools, Analytics & Reporting
Use and guide teams on tools such as Canva, Figma, Cap Cut, and basic Adobe tools for design and video creation.
Work with marketing and outreach platforms including:
Hub Spot, Mailchimp, Zoho, Google Analytics, and similar tools.
Track and analyse engagement metrics, leads, ABM account activity, and campaign performance.
Maintain structured content calendars, GTM trackers, and performance dashboards.
Use data-driven insights to optimise messaging, acquisition channels, pricing validation, and ROI.

Required Experience & Qualifications
6–10 years in B2B SaaS GTM, Product Marketing, Growth, or Commercial roles.
Mandatory:
Proven experience launching a new SaaS product (0 → 1 or early-stage scale)
Experience acquiring first 10–50 customers.
Experience defining pricing and packaging for SaaS products.
Demonstrated pipeline and revenue ownership.
Direct participation in enterprise demos and deal cycles.
Strong understanding of AI/LLM enterprise positioning.
Experience in early-stage or AI-first SaaS environments preferred.