Growth Marketer; Apprentice B2B Agency

Position: Growth Marketer (Apprentice) (Full-Time, B2B Agency Role)
We’re Hiring:
Growth Marketer (Apprentice) | Remote (India)

About Pangolin Marketing

We're a creative storytelling studio for tech-for-good companies. We exist because B2B marketing is drowning in templated, low-strategy campaigns that all blur into one. We believe the right blend of creativity, strategy, and accountability helps brands cut through and tell stories worth sharing.

We work with B2B SaaS, climate tech, and impact-driven organizationscompanies that exist to make a lasting impact through innovation. Our clients don't need "more content." They need strategic partners who understand complex buying committees, can translate technical value into human language, and operate with ownership.

Our positioning:
We're not a "do everything" agency. We specialize in creative storytelling and full-funnel growth for companies that refuse to be boring. We merge performance and creativity because pretty campaigns that don't generate pipeline are useless, and data-driven campaigns with no soul don't cut through.

Our Ethos:
Who We Are

We believe in:

1.
Experimentation over templates
We form hypotheses, run tests, kill what doesn't work, and scale what does. We don't copy-paste "best practices" from Hub Spot blogs.

2.
Strategy before tactics
We ask "why" before "how." A brilliant Linked In ad campaign built on the wrong positioning is just expensive noise.

3.
Ownership, not hand-holding
Remote work requires self-starters who unblock themselves, ask sharp questions, and drive work forward without daily check-ins. If you need constant supervision, you'll struggle here.

4.
Learning agility over credentials
We care more about how fast you learn than where you went to school or which "name-brand" agency trained you. Curiosity + structured thinking  years of experience.

5.
Depth over breadth
We'd rather be the best at strategic storytelling for our niche than be mediocre at 47 services. Specialists win, generalists fade.

6.
Business impact over vanity metrics
We measure what matters: pipeline influenced, CAC by channel, conversion rates. "10K impressions" means nothing if it doesn't move a deal forward.

You'll fail here if:

-   You need playbooks to operate  . We work in ambiguity which means client briefs are incomplete, data is messy, and you have to form hypotheses without perfect information.

-   You can't write clearly.
Remote teams live or die on written communication. If your briefs are vague or full of buzzwords, you'll create chaos.

-   You default to "industry best practices.  " Our clients hire us because they're tired of generic marketing. If your instinct is "let's do what everyone else does," this isn't the place.

-   You need external validation to stay motivated.
We're a small, lean team. You won't get daily praise or gold stars. You'll get feedback (direct, sometimes blunt) and the expectation that you'll iterate and improve.

-   You think "marketing" = running ads  . We architect revenue systems positioning, messaging, experimentation roadmaps, funnel optimization, attribution. Ads are one tool, not the whole job.



Core Responsibilities:

1. Design and ship demand generation experiments

- Form hypotheses about what will generate qualified pipeline (not just traffic)
- Run tests across paid (Google/Meta/Linked In), organic (SEO/content), email, and automation
- Analyze results, kill losing experiments fast, double down on winners
- Report on CAC by channel, funnel conversion rates, marketing-influenced pipeline

2. Build and optimize marketing automation systems

- Architect lifecycle stages, lead scoring, routing logic, and multi-step nurtures in Hub Spot/Marketo
- Own email end-to-end: segmentation, A/B testing (subject/content/CTA/timing), drip sequences, attribution to SQLs
- Debug broken workflows, improve conversion rates, maintain clean data hygiene

3. Execute full-funnel campaigns with strategic rigor

- Paid:
Plan, launch, and optimize campaigns (Google/Meta/You Tube) audience strategy, creative testing, budget pacing, conversion tracking integrity
- Organic:
Build SEO systems keyword/intent mapping, content strategy aligned to buying stages, technical/on-page optimization for high-intent, non-branded traffic
- Emerging:
Optim…